Janice Rega

About

Results-driven Marketing Manager with 8 years of experience in developing and executing high-impact, data-driven cross-channel campaigns to drive engagement, growth, and measurable business outcomes. Expertise spans the entire campaign lifecycle, including strategy development, execution, and optimization across email, SMS, and landing pages. Proficient in marketing automation platforms such as Marketo, Salesforce, Pardot, and Eloqua, with additional experience in integrating tools like Zoom for seamless webinar execution. Skilled in A/B testing, audience segmentation, and personalized content creation to nurture leads, build brand loyalty, and enhance overall campaign performance. Adept at managing complex workflows, collaborating with cross-functional teams, and thriving in fast-paced environments that value innovation, precision, and results. Seeking to leverage strategic marketing and automation expertise to drive impactful digital communication efforts.

Experience

• Digital Communications & Campaign Execution Manager · Adtalem Education09-01-2024

  Directed full-funnel marketing strategies, driving engagement and conversions for healthcare-focused institutions through comprehensive automation and multi-channel campaigns. Leveraged email, SMS, and student portal push notifications to develop well-rounded, personalized marketing automation journeys, ensuring consistent communication for enrolled students during every session. Crafted landing pages and executed SEM/SEO strategies, complemented by paid media campaigns on Meta Ad Manager, Instagram, and LinkedIn to maximize visibility and enrollment. Additionally, implemented AI-powered chatbots to enhance user interaction and streamline inquiries, further optimizing the student experience and driving measurable improvements in enrollment rates. Tools: Adobe Eloqua, Google Analytics, Monday, Meta Ad Manager, LinkedIn Ad Manager, Instagram, Moveable Ink, SQL, Salesforce, Excel, Cordial

• Marketing Automation Specialist · Shorelight Education02-01-2023 – 07-01-2024

  As an Email Automation Specialist, I lead efforts to optimize global engagement through streamlined automation journeys, leveraging tools like Zoom Events, Salesforce, and Marketo for seamless operations. I design and manage automated strategies for over 75 international universities across the U.S., LATAM, Europe, Africa, and Asia, ensuring a cohesive and personalized experience for students pursuing bachelor’s and postgraduate degrees. I spearheaded the development and execution of multi-channel campaigns, including email, SMS, push notifications, and in-app messaging within the student portal. I successfully launched the student portal, integrating it into the full-funnel marketing journey to enhance student engagement and accessibility. My campaigns guide international students through critical milestones, from applying, acceptance, and enrollment to arrival, semester transitions, graduation, and alumni engagement. Additionally, I streamline essential processes around healthcare, financial aid, grants, visa requirements, and more to address the unique needs of a global audience. By creating tailored, data-driven automation journeys, I drive engagement, retention, and satisfaction while supporting the broader goals of universities and their students pursuing bachelor’s and postgraduate education worldwide. Tools: Marketo, Salesforce, Zoom Events, Tableau, SQL Database, Cordial, Tealium CDP

• Email Marketing Manager · Ancient Nutrition12-01-2022 – 03-01-2023

  Managed the development and execution of campaigns across email, SMS, and new channel launches, ensuring alignment with industry best practices and maintaining high-quality standards. Leveraged email analysis and reporting tools to extract actionable insights, driving team optimization and campaign performance. Spearheaded lead generation and acquisition strategies for email and SMS initiatives, utilizing A/B testing to enhance campaign effectiveness. Oversaw the entire lifecycle of email campaigns, from ideation to execution and post-campaign analysis. Collaborated on planning and executing direct-to-consumer promotional calendars, integrating automation to improve efficiency. Proficient in using tools like Cordial, SQL, Google Analytics, and Salesforce to manage CRM efforts and optimize results.

• Email Marketing Coordinator · Dia Creative12-01-2022 – 03-01-2023

  As an Email Marketing Coordinator, I drive digital revenue growth by optimizing email marketing strategies and managing ROI across multiple channels, including paid search, affiliates, display ads, and social media. My responsibilities encompass strategy development, campaign scheduling, segmentation, workflow approvals, drip campaigns, A/B testing, and detailed performance reporting. Leveraging automation tools like Braze, Mailchimp, Klaviyo, and Attentive, I streamline campaign execution and implement data-driven improvements to maximize engagement, conversions, and overall business results. This approach ensures the delivery of innovative marketing solutions for the family entertainment and gaming industry, fostering audience connection and enhancing the customer experience.

• Email & SMS Marketing Manager · Wavebreak11-01-2022 – 12-01-2022

  Within a marketing agency specializing in high-growth DTC, E-Commerce, and Retail Brands, I excel in creating and executing tailored marketing solutions that yield impactful outcomes in today's competitive environment. My proficiency includes optimizing email and SMS campaigns through advanced platforms such as HubSpot and Marketo to maximize reach and engagement. At the agency, I engage closely with clients on a personalized level, gaining profound insights into their unique requirements and obstacles. Together, we devise customized automation strategies that seamlessly align with their brand identity, target audience, and overarching business goals. With a proven track record of achievements, I empower brands to distinguish themselves in the digital landscape and achieve sustainable growth. Clients served include: Halo Collar, Ballsy, deltaG, Popsockets, Keranique Tools: HubSpot, Klaviyo, Attentive, Braze, Mailchimp, Marketo, Python, Asana

• Email Marketing Specialist · HOMER by Begin10-01-2022 – 11-01-2022

  As a D2C email marketing specialist at Homer, an educational app for children, I specialize in automating and optimizing email and SMS marketing campaigns. My responsibilities include proficiently coding and editing HTML templates and conducting rigorous A/B testing to maximize campaign effectiveness. I focus on creating compelling content that resonates with our young audience, ensuring optimal deliverability, and analyzing campaign metrics to enhance engagement and retention rates. In this role, I am dedicated to nurturing customer relationships and promoting educational content through automated marketing strategies. By leveraging automation tools and techniques within the educational vertical, I contribute to enhancing the user experience and advancing Homer's mission of supporting children's learning and development. Tools: Braze, Attentive, Asana, Google Analytics

• Digital & Email Marketing Manager · FullBeauty Brands05-01-2021 – 11-01-2022

  As a Digital and Email Marketing Manager specializing in the fashion and beauty industry, I drive revenue growth through strategic eCommerce management, product launches, and data-driven marketing campaigns. With expertise in email automation, SMS marketing, and tools like Cordial, HubSpot, SQL databases, Meta Ad Manager, and Google Analytics, I create and optimize customer journey flows through testing and personalized campaigns that boost engagement and conversions. Key highlights include managing product launches, enhancing user experience, and implementing SEO/SEM strategies to increase visibility and drive traffic. I excel in lifecycle campaign execution, email and SMS automation, A/B testing, and performance analysis to refine messaging and achieve KPIs. My collaborative approach ensures seamless product rollouts, customer journey optimization, and innovative strategies aligned with industry trends, delivering measurable business results. Managed social media platforms and successfully executed product launches for FullBeauty Brands’ newer lines, including strategic content creation, campaign planning, and audience engagement to drive brand awareness and sales. Spearheaded efforts to establish a distinct digital presence while aligning with the overall brand vision and market trends. Clients served include: Fullbeauty Brands Outlet, Woman Within, Roaman’s, Jessica London, Ellos, Catherines, Swimsuit For All, KingSize, BryaneHome, Shoes For All,

• Email Marketing Manager · Group 8A11-01-2021 – 05-01-2022

  In my role at Group 8A, a prominent digital marketing agency in New York City, I collaborate closely with Account Managers to optimize email campaigns through strategic automation, A/B testing, and automated workflows. I maintain monthly campaign schedules aligned with overarching marketing strategies and lead comprehensive campaign audits during client onboarding. My expertise includes conducting detailed performance analysis, providing strategic insights, overseeing quality assurance, and developing case studies focused on Email/SMS marketing initiatives. I leverage advanced A/B testing methodologies for SMS/MMS messages using platforms like Attentive & Post Scripts to drive impactful campaign outcomes. Skills and Experience: Proven expertise in managing email and SMS campaigns within the CPG/Lifestyle sector for fast-paced brands. Define, implement, and execute email/SMS marketing strategies to drive business goals. Develop and implement channel-specific strategies including brand email, trigger email, SMS, and CRM segmentation. Design and execute A/B test strategies to improve KPIs and enhance customer retention. Monitor, analyze, and report on campaign performance, providing actionable recommendations to brand teams and management. Excellent communication skills with a track record of collaborating effectively with cross-functional teams. Comfortable working west coast hours, adaptable to remote work environments. Clients served include: Liverpool Los Angeles, Monfrere, Teri Jon, Fitnation, Amalfi Bikes, Blue Steel Jewelry, Caking Art, Coomi, Dance Body, Dawn Levy, Kissy Kissy, Kiss My Face, Little Me, I Love Peanut Butter, Peek Kids, Powerbilt, Pro Standard, Rosepops, and Tamed Wild. Tools: Klaviyo, Mailchimp, Attentive, HubSpot, Marketo, Pardot, Salesforce, Post Scripts, SQL, Instagram, Google Analytics

• Marketing Coordinator · AIChE - American Institute of Chemical Engineers01-01-2021 – 08-01-2021

  As the Marketing Coordinator at AIChE, I spearheaded multifaceted marketing initiatives across social media, email, print, LinkedIn, Facebook ads, and paid advertisements. My primary goal was to keep engineering students and professionals engaged with industry trends and insights. Collaborating closely with colleagues, I strategically drove visibility for AIChE's initiatives, events, and resources across diverse demographics. I crafted compelling social media content and managed LinkedIn and Facebook ads campaigns to enhance brand awareness and interaction. Additionally, I curated persuasive email newsletters and developed impactful print materials to effectively communicate AIChE's mission. Leveraging demographic data and industry insights, I continuously refined marketing tactics to achieve optimal outcomes aligned with organizational objectives. This proactive approach ensured AIChE's initiatives resonated effectively with its target audience while fostering increased engagement and brand recognition. Tools: Pardot, Marketo, Salesforce, Zoom Events, Jira, Asana, Feathr, SQL, Facebook Ad Manager, LinkedIn Ad Manager, Instagram

Education

• New York UniversityMasters Degree, MS Integrated Marketing and Communications
• Lynn UniversityBachelors Degree, Event Management

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