Ahlam BENMBAREK

About

Dynamic and creative Digital Marketing Specialist with over 10 years of experience in the field and a proven track record of developing and implementing successful digital marketing strategies. Specializes in creating impactful PPC and SEM campaigns that drive real results for small and medium-sized businesses. Currently, as a Digital Strategy Consultant at Digital Trust, crafts data-driven marketing strategies that boost brand visibility and lead generation. Leverages tools like Google Analytics for continuous optimization and thrives in fast-paced environments where creativity and results come together.

Experience

• Digital Strategy consultant · DIGITAL TRUST2022-05-01 –

  Develop comprehensive digital marketing strategies that span SEO, SEM, performance marketing, email campaigns, social media, and website optimization. Build detailed campaign blueprints, outlining budgets, timelines, and success metrics. Lead the execution of end-to-end digital campaigns, from setup to final reports across paid search, display, social, and programmatic channels. Track and analyze key metrics such as CTR, CAC, CPA, and ROAS, using tools like Google Tag Manager and social ad dashboards like Meta X, and TikTok. Develop dashboards to provide real-time visibility into campaign performance and ROI.

• Digital Media Strategist and Media Buyer · Mediamatic2017-11-01 – 2022-04-01

  Develop, execute, and optimize integrated paid media campaigns on Google, TikTok, and Meta platforms to achieve aggressive performance targets. Research and identify new audience segments, keyword opportunities, and cross-channel tactics, leveraging advanced attribution models and performance metrics. Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets.

• Traffic Manager · Weedoit2015-03-01 – 2017-03-01

  Set up, manage and monitor advertising campaigns. Liaise with advertising agencies or advertisers. Prepare performance reports and post-campaign analyses on a weekly or monthly basis. Prospect new publishers. Analyze the performance of the broadcast media.

• chargée de communication et marketing · transbat international2014-06-01 – 2015-02-01
• Project Coordinator · Marcus evans2014-02-01 – 2014-06-01

  Responsible for coordinating meetings and developing strategies to see projects throughout their lifecycle. Directly reporting to the Regional Sales Director.

• Junior Sales Executive · Marcus evans2014-01-01 – 2014-02-01

Education

• Encg settatMaster's degree, Corporate Communication and Marketing
• Ecole superieure de technologie (EST)Bachelor, Banking and Insurance
• Lycée Émile AnouorBaccalaureat, SVT

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