Dan Thompson

Dan Thompson

Digital Marketing Strategist | Google Ads | Google Analytics | Meta Business Ads | SEO & SEM | Social Media Manager | Content Marketing | Email Marketing | Copywriting

7 yrs experience · Toronto, ON · <10 hrs/week

About

I am a Digital Marketing Strategist with a decade of experience driving measurable results across social media management, Google Ads, Meta Ads optimization, and strategic content creation. My expertise lies in developing data-driven campaigns that increase engagement, generate leads, and deliver exceptional ROI for clients and businesses. Throughout my career, I have successfully managed portfolios of over 100 clients, consistently exceeding sales targets and client satisfaction metrics. Leveraging advanced tools like Google Analytics, HubSpot, Hootsuite, and Meta Business Suite, I have improved website traffic metrics by 30%, boosted operational efficiency by 25%, and achieved a 50% repeat business rate. My ability to analyze trends and translate insights into actionable strategies sets me apart in competitive markets. As a Certified Google Ads, Meta Ads, and Analytics professional, I have mastered the art of precision-targeted marketing. My certifications and expertise in SEO/SEM, CRM management, and email marketing enable me to craft campaigns that deliver results. With a solid academic foundation, including a Digital Marketing Strategist certification from Trios College, I bring technical knowledge and creative problem-solving to every project. I am passionate about helping businesses grow through innovative marketing strategies and a client-first approach. If you’re looking for a results-driven professional who thrives on collaboration and creating impact, let’s connect and build something extraordinary together.

Skills

Content CreationCreative ThinkingDigital MarketingEmail MarketingGoogle AdsGraphic DesignHootsuiteSocial Media Marketing

Experience

  • Digital Marketing Manager · Lagniappe Marketing01-01-2023

    Turbocharged social media and ads performance, boosting engagement by 25% quarterly through data-driven strategies and content optimization. Prospected and converted high-quality leads, handling 40-50 daily calls and delivering a 35% monthly increase in premium clients. Revolutionized customer satisfaction, driving a 15% uptick in user delight through targeted content creation, strategic planning, and a customer-centric approach.

  • Google Ads Manager · Teleperformance10-01-2022 – 10-01-2023

    Delivered personalized client solutions, meticulously documenting needs and driving a 20% surge in satisfaction scores through ethical and transparent practices. Spearheaded customized SEO/SEM strategies, collaborating with cross-functional teams to boost client website traffic by 30% and amplify online presence. Optimized digital ad campaigns through meticulous keyword research, unlocking a 15% increase in ROI and maximizing client returns. Successfully managed a portfolio of 100+ clients quarterly, consistently smashing sales targets and delivering exceptional results through strategic account management.

  • Brand & Sealtec Construction Ltd. · Sealtec Construction Company Ltd.04-01-2022 – 09-01-2022

    Managed daily operations, delivering exceptional customer service to over 200 clients and surpassing sales targets by 15%. Analyzed sales data using Microsoft Excel, developing insightful reports that drove a 50% repeat business rate and informed strategic growth initiatives. Implemented service delivery improvements by implementing customer feedback mechanisms, fostering a culture of continuous improvement and customer-centricity.

  • Business Development Lead · Fowlco Maritime & Project Services03-01-2021 – 09-01-2021

    Led expansion efforts across The Bahamas, increasing regional presence by 50%. Crafted engaging copy and graphics, strengthening sales by 35% through targeted promotions. Spearheaded website redesign, enhancing market share by 25% with international clients. Led a team to transition to digital, reducing paper use by 80% and modernizing operations.

  • Digital Marketing Manager · Cable Bahamas Ltd.11-01-2016 – 03-01-2020

    Increased sales by 15% by delivering tailored solutions to 200+ clients, improving service workflows, and ensuring seamless day-to-day operations. Achieved a 50% repeat business rate by analyzing customer behavior, developing detailed Excel reports, and implementing strategies to drive loyalty and retention. Enhanced customer retention by 20% through feedback-driven service improvements and fostering a culture of client-first excellence across the department. Boosted operational efficiency by 25% by managing 100+ daily financial transactions using advanced software, reducing errors, and accelerating transaction times.

Education

  • triOS College Business Technology HealthcareDiploma, Digital Marketing Specialist

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