Alejandra Saavedra G.

About

With over 6 years of marketing experience, I specialize in crafting and executing strategies that deliver measurable results across industries. My expertise includes designing impactful campaigns, enhancing brand visibility, and creating content that resonates with audiences. From launching engaging email marketing campaigns to developing content strategies and managing social media, I have worked with B2B and B2C clients across LATAM and the US. Whether you need to refine your strategy, elevate your brand’s voice, or launch campaigns that convert, I’m here to help you achieve exceptional results.

Experience

• B2B Marketing Specialist · Chaindots10-01-2024

  In my role as B2B Marketing Specialist, I focus on building and executing strategies that drive lead generation, brand positioning, and MQL growth in the US market. By leveraging innovative campaigns and data-driven insights, I work to strengthen Chaindots’ brand presence and attract high-value prospects. Key Accomplishments: - Develop and implemente targeted B2B marketing strategies to align with company objectives. - Design and execute outbound campaigns to capture and convert high-value leads. - Optimize Chaindots’ LinkedIn presence, increasing engagement and generating quality leads. - Create and distribute tailored content marketing materials to educate and convert target audiences. - Analyze performance metrics to inform and refine strategies for continuous growth. About Chaindots: Chaindots transforms bureaucratic, slow and costly due diligence processes into agile, transparent and pro-business processes.

• Senior Marketing Analyst · Retargetly10-01-2018 – 03-01-2024

  As a Senior Marketing Analyst, I played a pivotal role in shaping Retargetly’s brand strategy, driving go-to-market initiatives, and fostering relationships with industry leaders. My work centered on positioning the company as a thought leader in the AdTech space while enhancing customer engagement and market visibility. Key Accomplishments: - Led the development of omnichannel marketing strategies to amplify brand positioning and product adoption. - Collaborated with specialized press, influencers, and industry partners to produce high-impact events, workshops, and media coverage across LATAM. - Conducted customer journey analyses to identify opportunities and improve marketing initiatives. - Managed marketing budgets across multiple projects, ensuring optimal ROI on campaigns. - Produced sales collateral, including case studies, presentations, and one-pagers, supporting the commercial team’s efforts. About Retargetly: Retargetly was a leading AdTech company specializing in AdTech solutions across Latin America and U.S. Hispanics. Now acquired by Epsilon, a global leader in MarTech, Retargetly worked with four of the six major media agencies and served some of the most prominent clients in industries such as CPG, automotive, and retail.

• Social Media Coordinator · Roma Renom07-01-2017 – 10-01-2018

  As Social Media Coordinator, I drove the brand’s digital presence by developing and executing comprehensive strategies across multiple platforms. My work supported the brand’s growth through influencer collaborations, trend monitoring, and community engagement. Key Accomplishments: - Designed upper and lower funnel strategies to increase social media engagement and conversions. - Cultivated relationships with fashion influencers to create impactful collaborations. - Analyzed industry trends and competitor activity to inform strategic campaigns. - Enhanced brand image through consistent content development and on-site event coordination. About Roma Renom: Roma Renom was a boutique fashion brand focused on innovative and minimalistic design.

Education

• Instituto Tecnológico de Buenos AiresProject Management
• CoderhouseDigital Marketing: Paid Media & Inbound Marketing
• Universidad San Ignacio de LoyolaMarketing

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