Alena Rubin

About

With a Bachelor's degree from Northwestern University and a Certificate in Interior Design from Parsons School of Design, I have developed a diverse skill set in creative and strategic roles. Currently, I am a Social Creative at Pereira O'Dell, where I craft digital content for global brands like IHOP and Mini Cooper, and develop content strategy playbooks. Previously, I served as an Associate Social Media Strategist at the same company, enhancing brand presence and engagement. My experience also includes a marketing internship at Grubhub, where I developed an ambassador program and transformed their social media influencer strategy. Additionally, I have worked as a UX Designer at blip energy, focusing on user-friendly interfaces, and as a Marketing Intern at Coolhaus, contributing to marketing campaigns. My background combines creativity with strategic thinking, enabling me to create impactful and culturally relevant content.

Experience

• Social Creative · Pereira O'Dell06-01-2024

  Concept, film and edit top-performing digital content for global brands (IHOP, Mini Cooper, Zelle Pay, Yellowtail Wine, Redemption Whiskey). Develop comprehensive content strategy playbooks for partners to effectively achieve their goals and drive measurable success. Identify and leverage cultural moments for partners to create highly resonant and culturally relevant content. Design compositions and graphics for organic and paid social content.

• Associate Social Media Strategist · Pereira O'Dell06-01-2022 – 08-01-2024

  As an Associate Social Media Strategist, contributed to developing and implementing social media strategies to enhance brand presence and engagement.

• Marketing Intern · Grubhub06-01-2021 – 09-01-2021

  Developed ambassador program to increase affiliation rates at new campuses. Produced 4 months of creative content for 24K members of GH's online advocacy program. Oversaw transformation of social media influencer program, resulting in higher engagement influencer content.

• UX Designer · blip energy01-01-2021 – 04-01-2021

  As a UX Designer, contributed to designing user-friendly interfaces and improving user experience for the company's products.

• Marketing Intern · Coolhaus07-01-2019 – 10-01-2019

  As a Marketing Intern, assisted in marketing campaigns and contributed to brand promotion efforts.

Education

• Northwestern UniversityBachelor's degree
• Parsons School of Design - The New SchoolCertificate, Interior Design
• Harvard-Westlake School

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