Priya Omron

About

Results-driven Integrated Marketing Manager specializing in lifecycle, social, and SMS marketing. Proven track record of developing A/B testing strategies to optimize content, timing, and campaign performance. Core strengths include copywriting, segmentation, digital analytics, and end-to-end campaign planning and management, with experience collaborating cross-functionally across Product, Design, Engineering, Analytics, and Compliance to deliver personalized customer experiences across email, push, and in-app channels.

Experience

• Customer Marketing Manager · BILL02-01-2026 – 03-01-2026

  • Drove growth and retention in the Accountant Channel by helping firms adopt, expand, and succeed with BILL’s AP/AR and Spend & Expense - through targeted lifecycle marketing, education, and cross-sell programs that grow their practices and BILL's revenue.

• Lifecycle Marketing Manager · Chime Financial04-01-2024 – 12-01-2024

  • Developed and executed a continuous test-and-learn strategy to drive incremental gains in customer engagement, retention, and conversion for high-value actions. • Collaborated with cross-functional teams—including Product, Design, Marketing, Research, Compliance, and Analytics—to design and implement lifecycle programs that expanded Chime’s active member base. • Partnered with Data, Product, and Engineering teams to define campaign requirements and ensure timely access to data for personalized marketing initiatives. • Built and managed A/B testing roadmaps in partnership with Product to enable continuous optimization. • Served as the primary point of contact as Lifecycle Manager, leading test-and-learn initiatives across creative and channel strategy. • Focused on lifecycle marketing across email, push, and in-app channels, with an emphasis on UX optimization and continuous experience improvement.

• Marketing Manager, Lifecycle & Social Media · SoundHound AI05-01-2022 – 10-01-2023

  • Led, designed, and executed test-and-learn strategies to support a rapidly growing global business. • Oversaw end-to-end campaign management across project, creative, and operational functions. • Enhanced email messaging strategy across a diverse portfolio of verticals and customer segments. • Developed and implemented post-conversion email flows and content strategies. • Built a structured engagement model to support planning for new initiatives, brand programs, and product launches.

• Marketing Manager · EMAIL & SMS TARTE COSMETICS07-01-2021 – 04-01-2022

  • Managed two direct reports and oversaw quarterly and annual planning and forecasting. • Led the development and implementation of segmentation strategies to achieve channel revenue targets. • Served as a primary point of contact, communicating key insights and opportunities to stakeholders on a regular cadence (weekly, monthly, and quarterly). • Designed and managed the email and SMS marketing content calendar (pre-season and in-season). • Collaborated with cross-functional teams across Digital, Creative, Brand Marketing, Loyalty, and Merchandising to develop and execute campaigns.

• Associate Manager, Customer Lifecycle Marketing · THE MEN'S WEARHOUSE06-01-2020 – 07-01-2021

  • Collaborated with brand marketing, creative, and merchandising teams to align campaigns with seasonal initiatives. • Analyzed campaign performance data to test, optimize, and improve customer engagement. • Partnered with behavioral email vendors to develop business logic for automated, multi-touch lifecycle programs. • Worked cross-functionally with product managers, engineers, designers, and account teams to deliver seamless customer experiences.

• Associate Marketing Manager, Email Strategy · THE MEN'S WEARHOUSE11-01-2015 – 06-01-2020

  • Led strategy and development of the email marketing program across multiple brands. • Created and managed the monthly marketing content calendar (pre-season and in-season). • Partnered closely with the Director of Marketing to execute the channel roadmap and DTC strategy. • Contributed to driving an incremental $89M in revenue. • Collaborated with cross-functional teams to align campaign activities and ensure seamless integration into broader marketing plans.

• Email Marketing Manager · ONESTOP INTERNET05-01-2014 – 08-01-2015

  • Managed email and push campaigns, optimizing segmentation and content strategy. • Developed email strategies to improve campaign performance and drive customer engagement, retention, and revenue. • Owned the client marketing calendar, delivering seasonal and thematic campaign recommendations while ensuring compliance with CAN-SPAM regulations. • Planned and executed email and push campaigns end-to-end, from creative development and segmentation to QA, deployment, and performance analysis.

Education

• University of Illinois Urbana-ChampaignMaster of Science in Management (iMSM), Master of Science in Management (iMSM)
• California State University, Northridge (CSUN)Bachelor of Science in Marketing, Marketing

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