Alessandra De la rosa

About

Marketing professional with a proven track record in guiding brand strategies, driving sales growth, and optimizing marketing initiatives. Experienced in leveraging data insights to create data driven decisions and develop compelling marketing campaigns. Skilled in market research, trend spotting, brand strategy, and B2B sales across diverse industries. Proficient in English and Spanish. I have a proven track record of contributing to business growth through their insights and marketing efforts.

Experience

• Assistant Manager Consumer and Brand Insights · Ste. Michelle Wine Estates02-01-2023 – 12-01-2023

  Executed primary research and translated findings into business insights. Developed strategic recommendations to support the development of brand plans, innovation initiatives and shopper marketing plans of 5 wine brands. Executed primary research projects from end-to-end. Presented insights with so-what context to cross-functional teams. Managed current vendor relationships and research budget: ensured deliverable and payments stayed on schedule. Maintained the company's knowledge and insights sharing platform

• Market Research and Insights Manager · Tetra Pak06-01-2022 – 12-01-2023

  Guided marketing teams across North & South America to make informed decisions by conducting primary research about food and beverage. Presented actionable insights to implement with customers or market plans. Crafted research plans and proposals in English and Spanish. Lead primary research projects such as brand tracking, usage & attitudes, and market studies. Presented research findings with business recommendations to internal and external stakeholders. Managed relationship with current and prospective vendors for mock products and research agencies.

• Marketing Coordinator · Multicultural Center at the University of North Texas05-01-2015 – 12-01-2017

  The Multicultural Center is a department on campus that helps students experience the cultural wealth and diversity of the university by promoting dialogue through programming and community outreach. Collaborated with graphic designer to create artistic vision for marketing posters and flyers. Managed center's social media accounts with the goals of increasing attendance at events and increasing social media followers by 30%. Collaborated with other departments to co-host events. Organized events to excite the cultural & educational development of students. Created writing pieces to be used to promote events, update websites, or speeches. In-person marketing to promote center to students during university or community-wide events. Provided exceptional customer services to those who came into the center and assisted them as needed. Developed better ways to better serve customers/students. Supported business needs as needed.

• Client Services Intern · Mercedes-Benz Financial Services USA LLC05-01-2017 – 08-01-2017

  Mercedes-Benz Financial Services is a leading, captive financial services provider and the global financial services company of Daimler AG. They provide financing for automotive and commercial vehicle dealers and their retail consumers. Participated in a large project of transferring internal processes to a third-party company to allow the company to focus on standardizing practices to better enhance the overall experience for the customer. Gathered and analyzed data for performance measurements and service quality analysis. Conducted gap analysis and data-focused audits on the department throughout the internship to identify processes within the Customer Service department that required to be reevaluated and recreated.

Education

• Texas Tech UniversityMaster of Business Administration - MBA, Business Administration and Management, General
• University of North TexasBachelor of Business Administration (B.B.A.), Marketing

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