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Alex McEvoy

Alex McEvoy

Marketing and operational expertise to consumer-facing brands looking to grow profitability online.

14 yrs experience · Denver, CO · 20-30 hrs/week

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About

Helped found two successful venture capital-backed companies that have done tens of millions in top-line revenue and achieved EBITDA profitable growth year over year. On top of that, I have partnered with PE firms to help them diligence potential acquisitions and partnered with PE firm portfolio companies to drive profitable growth post-acquisition in the DTC channel.

Skills

Growth MarketingMarketingMarketing Strategy

Experience

  • Founding Partner, Chief Marketing Officer · Opopop06-01-2017

    • Helped found the leading CPG popcorn DTC (direct to consumer) brand Opopop (https://opopop.com/) and led revenue generation and marketing initiatives at the company. • Scaled the DTC e-commerce aspect of the business to over $10,000,000+ in annual revenue. • Focus on EBITDA profitability and cash flow above “growth at all costs”. • Helped raise over $12,000,000 in venture capital. • Personally managed over $25,000,000 in digital advertising spend. • Recruited and led a world-class team of 10 direct reports on the marketing team.

  • Co-Founder, Head of Product · The Expert Press08-01-2012 – 06-01-2017

    • Developed an innovative product that disrupted the traditional media model. • Our SaaS marketplace has been used by over 70 major media brands including The Wall Street Journal, CNBC, Fortune, and TechCrunch. • Scaled the business to $4 million in annual recurring revenue in 3 years without taking on any outside funding.

Education

  • University of Colorado BoulderBachelor of Science, Economics
  • Massachusetts Institute of TechnologyMaster of Science, Supply Chain Management

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