Alex Wright

About

A results-driven Marketing leader with over 13 years of cross-industry experience in driving revenue growth, enhancing customer retention, and leading high-performing teams. Proven track record in aligning marketing strategies with business objectives and optimizing operations. Adept at motivating teams to deliver peak performance and accelerate revenue growth.

Experience

• Vice President of Marketing · Mapware04-01-2022 – 03-01-2023

  Enlisted to drive revenue growth and retention across Mapware’s full customer lifecycle. Tasked as a member of the Executive Leadership Team to improve processes, increase efficiency, and instill strategic alignment throughout the organization. Responsible for managing a high-performing marketing team and the overall management of marketing strategy and execution, sales enablement and operations, product positioning, content creation, design, and demand generation.

• Head of Marketing · Arcade05-01-2021 – 03-01-2022

  Brought on board to build, implement, and manage Arcade’s cross-industry, omnichannel marketing, and product go-to-market strategy. Responsible for the overall management of marketing plan including digital, product, retention, partnerships, market research, positioning, acquisition, thought leadership, events, and sales enablement.

• Director of Marketing · Zelis Payments10-01-2018 – 05-01-2021

  Recruited to manage business unit/enterprise-level growth and profitability through marketing strategy and execution. Responsible for aligning marketing with business objectives while driving brand awareness, customer acquisition, and retention.

• Director of Marketing · DocuPhase01-01-2017 – 09-01-2018

  Hired to build out marketing department and manage a half-million-dollar marketing budget. Accountable for web analytics, lead generation, web design, social media strategy, CRM performance, email marketing, blogging, thought leadership, product promotion advertising, and SEO.

• Director of Product Marketing · Perforce Software03-01-2023

  Director of Product Marketing | Perforce Software March 2023 - Present Gained 4.7K users and achieved 53% YoY growth in 2022, resulting in $7.18M in revenue Positioned Mapware for 1.8x growth in 2023 through strategic performance marketing campaigns Identified annual savings of $100K by transitioning to HubSpot, optimizing sales and marketing operations Managed a $500K budget to drive MRR growth and retention across multiple campaigns and projects Led cross-functional teams to maximize ROI and implemented product-led growth tools for automated workflows

Education

• University of South FloridaBachelor's Degree
• Full Sail UniversityMaster's Degree, Business

Similar talent on Pangea

Eugene F.Experienced Marketing Leader Driving Measurable ResultsMt Kisco, NY 10549Steve G.Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse IndustriesHuntington Beach, CABrock W.B2B Marketing Leader (Demand Gen, ABM, MarTech) | 16+ Years Driving Pipeline & ROISan Diego, CAAlena D.Marketing Leader Driving Growth through Digital Channels | Data-driven, Creative, and AnalyticalBarcelona, Spain