Alexa Austin

About

Hi, I'm Alexa! I'm a graduate of the S.I. Newhouse School of Public Communications at Syracuse University with my master's in public relations. I previously graduated with my bachelor's degree in marketing and entrepreneurship from Syracuse University. Currently, I am a marketing intern with Cache and a top 41 Depop seller. I am passionate about fashion, technology, and circularity, and my professional experience demonstrates my commitment to using my marketing and design skills to create meaningful impact in these spaces.

Experience

• TikTok Creator (Restitched)2025-04-01 –

  Scaled TikTok account to 530,000+ views, 68,000+ likes, and 6,300+ saves within 4 months. Produced daily short-form, circular fashion-related content. Wrote twice-weekly Substack blogs about circular fashion. Monitored digital trends and adapted to fashion/lifestyle community using CapCut and Final Cut Pro X.

• Social Media Marketing Intern (Cache)2025-05-01 –

  Developed Instagram strategy and visual identity overhaul, producing 3–5 pieces of content per week, doubling reach from 18K to 147K in 3 months. Managed Instagram account, tracked and reported on reach, engagement, and audience growth to measure campaign success and refine tactics.

• Owner/Entrepreneur (Depop)2020-03-01 –

  Curated, photographed, and sold 5,000+ vintage clothing items. Created promotional content for Instagram, TikTok, and Depop, growing accounts to 20,000+ followers. Top seller for 3+ years, ranked 51st among Depop sellers. Planned and executed 4 pop-up events, managing logistics and on-site organization.

• Creative Marketing Intern (Looks For Lease)2025-06-01 – 2025-08-01
• Marketing & Graphic Design Intern (BARO)2024-12-01 – 2025-05-01
• Teaching Assistant (S.I. Newhouse School of Public Communications)2024-08-01 – 2025-04-01
• Marketing Specialist (Junk Chick Designs)2023-08-01 – 2025-03-01
• Digital Marketing Intern (GreenPortfolio)2023-05-01 – 2023-09-01
• Community Outreach Intern (WISE Women's Business Center)2023-02-01 – 2023-09-01

  Conducted primary research, authored press releases and blog posts to communicate key messages, and assisted in community outreach strategy development.

• Marketing Operations Intern (WISE Women's Business Center)2022-09-01 – 2022-12-01

  Developed social media content using Canva, managed content calendar, and executed a 12-month marketing campaign. Organized contact/media lists for outreach.

Education

• S.I. Newhouse School of Public Communications at Syracuse UniversityM.S. Public Relations
• Syracuse University - Martin J. Whitman School of ManagementB.S. Marketing Management, Entrepreneurship And Emerging Enterprises

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