Chigy Nwogu

About

Currently pursuing a Bachelor's degree in Global Public Health and Sociology at New York University, with additional studies at NYU London. Gained extensive experience in marketing and content creation through various roles. As a Marketing Intern at Publicis Sapient, conducted competitor audits, led B2B lead-generation campaigns, and optimized LinkedIn ad performance, resulting in a 25% growth in CTR. As a Content Creator on TikTok, amassed 18.5k followers and 290k likes by creating engaging videos and collaborating with fashion brands. Served as a Campus Ambassador for Dr. Dennis Gross Skincare, generating significant views and planning promotional events. As a Branding Strategy & Business Analytics Extern at Beats by Dre, recommended marketing tactics and developed social strategies. Additionally, founded a web-based styling service, Dressed By Diamond, providing personalized fashion advice and consultations.

Experience

• Marketing Intern · Publicis Sapient06-01-2024

  - Conducted a comprehensive audit of 8 competitors' LinkedIn ad strategies to support brand repositioning campaign. - Utilized platforms such as 6Sense and SEMrush to form a B2B lead-generation campaign focused on emerging tech. - Conducted report for LinkedIn ads to compare performance of multiple campaigns. - Led 1:1 and group meetings with members across time zones to properly coordinate projects. - Researched generative AI advancements to strategically enhance brand awareness campaigns. - Utilized Salesforce platform to track ad campaign performance including KPIs such as CTR, CPM, CPC, and MQLs. - Analyzed and reported LinkedIn ad performance across 3 campaigns; identified top-performing ads and optimized targeting resulting in 25% growth in CTR.

• Content Creator · TikTok08-01-2021

  - Created engaging and informative videos highlighting lesser-known brands and providing overall styling assistance. - Amassed 18.5k followers and 290k likes in the span of 3 months. - Created and posted style boards for various events. - Pitched and executed ideas for sponsored content and collaborations with fashion brands and partners. - Stayed up-to-date on industry best practices and trends in content creation, such as new social media features and technologies, and incorporated them into content strategy.

• Campus Ambassador · Dr. Dennis Gross Skincare01-01-2024 – 05-01-2024

  - Garnered 10k+ views across platforms (Instagram and TikTok) through user-generated content for the brand. - Developed comprehensive trend deck highlighting key insights and emerging trends within the cosmetic industry. - Conducted detailed research to understand the target audience's demographics and preferences to tailor content. - Studied product specifics to effectively market to potential customers. - Planned 5+ events in conjunction with on-campus organizations to promote new product launches. - Studied product specifics to effectively market to potential customers.

• Branding Strategy & Business Analytics Extern · Beats by Dre01-01-2024 – 03-01-2024

  - Recommended influencer and social marketing tactics for stronger overall brand engagement based on consumer behaviors. - Utilized Qualtrics survey data and in-depth interview insights to derive actionable strategy recommendations. - Developed both paid and organic social strategies and produced creative content for Beats Solo 3 headphones. - Corroborated primary and secondary research to understand the over-the-ear headphones market and Gen-Z consumer preferences. - Participated in meetings with the Beats marketing team to gain valuable insights into the brand's strategic positioning.

• Wardrobe Stylist · Dressed By Diamond11-01-2021 – 02-01-2024

  - Built a web-based styling service intent on boosting the confidence of consumers. - Styled clients of varying age, race, and income demographics. - Provided excellent customer service and support, responding promptly to client inquiries and concerns. - Recommended fashion brands and retailers that align with the client's preferences and budget. - Conducted virtual consultations with clients to understand their style preferences, needs, and goals.

Education

• New York UniversityBachelor's degree, Global Public Health/Sociology
• NYU London
• Paint Branch High School

Similar talent on Pangea

Kelsey L.Creative Marketing SpecialistArrissa T.Content Creator | Social Media StrategistHolly Springs, NCDana C.International Brand Marketing & Project Management Professional in Beauty, Fashion & LifestyleNew York, NYRicky-Ann S.Business and Technology of Fashion Student at the New York City College of TechnologyNew York, NY