Alexa Foote

About

Leveraging my extensive background in program management for artists and creators across the globe, I possess an exceptional ability to curate event experiences that cultivate meaningful connections and embrace diverse cultural perspectives. As I embark on my creative journey and seek fresh career prospects, my unwavering commitment to driving positive social transformation remains resolute.

Experience

• Creator Marketing Operations · Spotify05-01-2023 – 12-01-2023

  Build promotional and celebratory offerings for top-tier creators that incentivize and reward the behaviors that drive business value while positioning Spotify as a more creator-friendly platform. Elevated creator morale through strategic gift-giving, campaign organization, and immersive creator events. Partner with Spotify sales teams to strengthen creator relationships and support upfront marketing agreements via innovative engagement strategies. Collaborated with the product, research, partner managers, and comms teams on the Creator Link initiative, tailored specifically for podcast creators to actively contribute their insights towards product enhancements, and gain access to exclusive previews of upcoming features.

• Global Program Management · Spotify01-01-2020 – 05-01-2023

  Accelerated podcasting program for underrepresented creatives. Contribute to diversifying the podcasting landscape by providing mentorship, equipment, production support, and expert-led training for underrepresented creatives. (expanded from 3 to 14 markets globally) Successfully create social media promo assets recruiting a diverse applicant pool of over 28,000 creatives (since 2018). Create the UX design for the global application hub and source for talent. Consistently vet and partner with diverse businesses/ book industry experts that are representatives of marginalized communities in each market. Develop comprehensive project timelines through key touchpoints – application launch, localization of curriculum, experiential plans, and pre-launch communications. Ensure each market adheres to respective deadlines. Utilize feedback evaluations from internal teams to select talent pitches. Cultivate positive event experiences by tracking metrics via ongoing pre-and-post evaluations to continually improve future events/ podcast production. Manage relationships and draft contracts for event agencies, vendors, and internal stakeholders. Build, manage, and reconcile event budgets and expenses. Manage global creatives alumni network: social media channels, create quarterly newsletters, and host alumni events.e representatives of marginalized communities in each market. Develop comprehensive project timelines.

• Social Impact · Spotify05-01-2019 – 01-01-2020

  Participate in the development and execution of social impact programs that turn the best of Spotify’s brand, business, and platform into social change. Support the Lead, Social Impact with the execution, program management and measurement of global campaigns and programs. Partner closely with international marketing and regional leads to support their pro-social initiatives. Handle relationships with regional non-profits and help identify granting opportunities that align with the Social Impact strategy Assist with operations across the team, e.g. draft creative briefs, manage event logistics, nonprofit partnership research, source talent, develop project timelines, and track progress. Successfully manage and execute Spotify's EQL and Sound Up US programs. Provide feedback on content touching on social issues and historically marginalized communities, globally.

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