Siying Wang

About

Marketer, UX designer, product manager, and tech enthusiast—my focus is always on the user. A highly organized and versatile professional leveraging expertise in UX design, product management, marketing, AI technologies, and psychology to optimize processes and drive business growth.

Experience

• Business Development Manager · US Pisen Corporation2025-03-01 –

  I spearheaded key marketing and operational efforts for PISEN’s U.S. launch—from outreach to backend systems—while coordinating closely with cross-functional teams across the U.S. and China. 1. Secured 10+ retail partnerships (~8% conversion rate) from 120+ outreach visits to California phone-repair shops, directly informing go-to-market strategy 2. Streamlined operations across systems by leading a cross-functional project to unify product labeling and identification across POS, WMS, and logistics platforms, reducing SKU search time by ~75% and manual errors by ~30% 3. Launched U.S. brand presence through the LA showroom opening ceremony and AWPE 2025 trade show, generating 150+ qualified leads and securing 6 distribution partnerships 4. Developed data-driven sales strategy by proposing and implementing a predictive model to prioritize store visits 5. Established digital marketplace presence by registering and launching PISEN seller accounts on Walmart, Newegg, Best Buy marketplace and other key e-commerce platforms

• Marketing Specialist · Ceribell │ AI-Powered Point-of-Care EEG2024-08-01 – 2025-03-01

  I drove technical and UX solutions for marketing initiatives. 1. Led data visualization for Ceribell's first white paper analyzing 7,500+ clinical surveys across 250+ hospitals, creating visual narratives that demonstrated 38-50% clinical outcome improvements 2. Analyzed clinical evidence campaign performance across LinkedIn, Facebook, X, YouTube, and company website to optimize content strategy and inform future marketing initiatives 3. Developed custom Dropbox API tool to extract metadata from thousands of legacy files, generating structured Excel reports that enabled strategic DAM migration planning

• UX Design Intern · Ceribell │ AI-Powered Point-of-Care EEG2024-02-01 – 2024-08-01

  I contributed to customer discovery and design for Clarity TM, an AI-powered seizure monitoring system. 1. Established quantitative user testing framework adopted across multiple teams, while conducting 10+ stakeholder interviews to inform product requirements 2. Designed complete notification interface from scratch, including user flows and system structure, achieving an 8.6/10 satisfaction score with medical professionals in pilot testing

• Product Manager · China Mobile International Limited2021-01-01 – 2021-07-01

  I developed and launched a B2B employee benefits platform leveraging China Mobile's extensive literary catalog. 1. Led employee benefits B2B product from conception to launch, leveraging China Mobile's literary assets to create digital and physical book benefits for corporate clients 2. Designed website interface and information structure enabling corporate employees to access digital books and redeem physical books from extensive literary catalog 3. Piloted implementation internally and secured executive approval for external launch after successful validation

• Product Manager · Hangzhou Beichoo Technology Co., Ltd.2017-03-01 – 2020-01-01

  I developed and optimized key features to drive user engagement and growth for the B2B recruitment platform 1. Developed recommendation algorithm that increased resume recommendation click rates by 22% 2. Created intelligent calling system that boosted candidate response rate by 43% and tripled recruiters' inviting actions, earning the 2017 HR Service Innovation Award from HRoot, China's leading HR media company 3. Achieved 10x user growth during first year, expanding monthly active users from 1,857 to 18,314

Education

• Purdue UniversityMaster of Science - MS, UX Design
• Beijing Normal UniversityMaster of Science - MS, Applied Psychology
• Zhejiang University City CollegeBachelor of Science, Tourism Management

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