Alexandra Morinello

About

With a Bachelor of Arts in Communication and Media Studies from The University of Guelph Humber, I have built a robust career in digital marketing and social media strategy. Since 2017, I've been a freelance Social Media Strategist, Manager, and Content Creator at Pop The Campaign, where I help businesses connect with their audiences through compelling storytelling. As the Creative Director and Host of the Pop The Campaign Podcast, I oversee creative direction and audience engagement. My previous roles include Social Media Manager at OLIVER Agency, where I worked with Ben and Jerry's Canada and Walls Ice Cream Canada, and Social Media Community Manager at Unilever, focusing on community engagement and brand loyalty. I also served as a Sr. Strategist at Gentraf, developing strategic plans for business growth. My diverse experience underscores my expertise in content ideation, community nurturing, and strategic marketing.

Experience

• Social Media Strategist, Manager, Content Creator and Online Marketing · Pop The Campaign02-01-2017

  As a freelance digital marketing professional, I work directly with businesses to develop a deeper connection to their audience through content and storytelling.

• Creative Director + Host · Pop The Campaign Podcast01-01-2022

  As a Creative Director and Host, likely responsible for overseeing the creative direction of the podcast and engaging with the audience.

• Social Media Manager · OLIVER Agency03-01-2022 – 07-01-2022

  As a Social Media Manager, I worked with Ben and Jerry's Canada on Content Ideation, Content Management, and Community Nurturing. Building and executing monthly content calendars and campaign assets for specific promotions. For Walls Ice Cream Canada, I spearheaded the social launch of the brand in Canada through content and community development and outreach.

• Social Media Community Manager · Unilever09-01-2021 – 02-01-2022

  As a Social Media Community Manager, likely responsible for managing and engaging with the online community, fostering brand loyalty, and supporting marketing strategies.

• Sr. Strategist · Gentraf11-01-2016 – 09-01-2017

  As a Sr. Strategist, likely responsible for developing and implementing strategic plans to enhance business growth and market presence.

Education

• The University of Guelph HumberBachelor of Arts (B.A.), Communication and Media Studies
• hootsuite

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