Alexandra Yargeau

About

Hi! I'm Alex, I help established business owners fix the content that “should be working” but isn’t. After years behind the scenes in support roles, I stepped into strategy in 2024 and haven’t looked back. My work is focused on clarity, structure, and making your content actually do its job.

Experience

• Founder and CEO · Yargeau & Co.07-01-2024

  -Work with clients who are looking to improve their digital marketing ecosystem. I help them strategize for and manage their social media, online copy, and email marketing in a way that fits their daily operations. -Teach online service providers to show up as their most authentic selves on social media while selling online. -Businesses see up to 500% growth in traffic when they work with me to coordinate their marketing efforts into a thoughtful, repeatable system.

• Marketing Manager · DCS and More Print Services09-01-2023

  Manage and create content for the organization's Instagram and Facebook. Created a social media plan to optimize visibility in coordination with the organization's production calendar and season. Performed quarterly audits on performance analytics in order to modify performance goals and strategies. Increased reach on Instagram by an average rate of 49% MoM. Increased engagement on Instagram by an average rate of 20% MoM.

• Adjunct Faculty of Music · Point Park University08-01-2021

  -Taught sections of MUS 101 - Music Appreciation -Mentored students -Worked to improve university core curriculum

• Conservatory Administrator · Point Park University08-01-2016

  -Oversee departmental operations in conjunction with the chair, including internal and external correspondence, budget tracking, maintaining department and chair calendars, and following through on university-wide projects on behalf of the chair. -Manage a team of student apprentices to ensure staffing and operations of the Conservatory office are staffed and operational in a high-traffic location. -Collaborate with core faculty members to create, proof, and publish the department's semester course offerings and departmental space usage. -Formalize processes for improved productivity of daily and monthly tasks. Continuing to streamline policies and processes to manage long-term operations within the department for both in-person and virtual success. -Founded and currently facilitating a department Instagram account with a reach of over 3000 accounts per month. Leading an effort for alumni tracking and outreach. -Plan multiple ancillary events at a time, while coordinating needs with other departments. Short and long-term planning of events that serve students.-

• Managing Director · Pittsburgh Playback Theatre09-01-2018 – 03-01-2020

  -Led a team including the Executive Director and the Artistic Director in recertifying the company's 501-c3 status after several years of hiatus. -Planned, coordinated logistics, and participated in several successful community outreach events with community partners, including the Holocaust Center of Pittsburgh, The Frick Fine Arts Museum, and Gwen's Girls. -Began the creation of a company website and social media accounts.

• Artistic Coordinator · Virginia Opera Association05-01-2014 – 07-01-2016

  -Negotiated and created contracts for all performing artists, chorus, and production/design teams. -Administered payments for those contracts. Assisted the marketing team with content creation and digital archives. -Processed check requests and purchase orders for the Artistic and Production departments, while maintaining a budget tracking database. -Provided administrative support and staff liaison to the Virginia Symphony Orchestra, the Chorus Leadership Committee, the Young Artist Program, and the Artistic Planning Committee.

Education

• Point Park UniversityMaster of Business Administration (M.B.A.), Sports, Arts, and Entertainment Management
• Mercyhurst UniversityBachelor of Arts (BA), Voice

Similar talent on Pangea

Ainslie L.Freelance social media marketing specialist, skilled in strategy, content creation, and campaign optimization to boost brand visibility and engagementFort Myers, FLLauren J.Social Media Management | Partnership Marketing | Project ManagementDenver, COShelly L.Experienced Social Media Manager + Strategist + Content Writer Ready to Help You Grow Organically on Socials + Connect With Your Target AudienceFullerton, CAJulia V.Freelance Social Media Manager and Marketer