Paris Morrison

About

I'm a data-driven marketer who helps businesses scale their vision and offer. With experience in personal brand management, social media management, and marketing strategy, I help clients tune out the noise and keep their ideal audience coming back for more. How I can help: → Create a compelling personal brand that aligns with your target audience using your unique story to position you as an expert in your industry → From content creation to analytics reporting - harnessing the power of social media to build meaningful connections leading to generating revenue → I design up-to-date marketing strategies to integrate your brand story while marketing your offer - built on market research, positioning, and conversion metrics to reach tangible business outcomes.

Experience

• Social Media Marketing Intern · Power Move Marketing08-01-2024 – 11-01-2024

  Hands-on experience fulfilling client deliverables. Worked alongside PMM Account Managers to complete various tasks. Assisted with content creation (static posts, carousels, IG Reels & TikToks), engagement, email marketing, writing blogs, content calendars, and more. Captured brand guidelines and goals. Tracked social media trends and utilized SEO.

• Digital Marketing Intern · Girls in Marketing09-01-2024 – 09-01-2024

  Participated in a 3-day virtual digital marketing internship program by Girls in Marketing, in partnership with Semrush, Adobe, and Riser.

• Social Media Manager · Cru01-01-2023 – 09-01-2023

  Created engaging text, image, and video content. Effectively communicated in brand tone and voice to increase brand awareness. Managed social listening and community engagement across social media platforms. Collaborated with other student leaders to plan out social media posts to maintain brand on social media. Analyzed social media analytics. Researched social media trends.

Education

• Dallas Baptist UniversityBachelor of Science - BS, Industrial and Organizational Psychology

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