Alexandria Hernandez

About

I'm a Digital Marketer and Community Builder based in San Diego, CA. I have over 4 years of experience in the various fields of outreach and digital marketing. I am looking to continue working with brands and organizations who are seeking to build a strong and inclusive online community.

Experience

• Marketing Manager/Social Media Manager · Angelica B Beauty2023

  ● Established brand awareness through all social media platforms by creating content, engaging with audiences, and tracking insights and analytics to optimize performance and inform future strategies. ● Built community through events aimed at educating new and existing clients about our services and retail ● Created a successful marketing strategy through implementing all roles in the business to ensure effective storytelling

• Campus Outreach Consultant · Planned Parenthood of Greater Texas2022

  ● Identified and empowered student activists and leaders, guiding them in educating and mobilizing their peers on issues related to sexual and reproductive healthcare. ● Assisted the Public Relations department with outreach and administrative tasks to maintain a successful community. ● Leveraged social media and email platforms to cultivate relationships with like-minded individuals and organizations, expanding support for PPGT's onsite organizers. Created digital campaigns for students to effectively integrate themselves into their community

• Brand Builder · JuneShine06-01-2022 – 12-01-2022

  ● Executed experiential brand activations and events including but not limited to community events, curated brand events, festivals, and on/off-premise tastings. ● Gathered consumer feedback and detailed information of event performance to implement new strategies in future marketing efforts. ● Assisted Brand Manager to seed products with key brand partners and influencers that align with the overall JuneShine brand strategy.

Education

• University of Texas at El PasoBachelors Degree, Marketing

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