Alexis Acuna

About

Senior Product Manager with 12+ years of digital product management experience specializing in fintech, compliance, and global workforce solutions. Has led product development and launches across streaming/OTT and B2B SaaS/fintech environments, delivering measurable outcomes including improved fraud detection efficiency (+50%), increased user retention (+30%), and revenue growth from $2M to $22M. Expertise includes blockchain technology, API integrations, payments/fintech platforms, agile product management, and data-driven, developer-friendly product design.

Experience

• Senior Technical Product Manager · Sony Pictures Entertainment04/01/2024

  ● Spearheaded the product development and launch of a new streaming service, exceeding monthly active user (MAU) targets by 30% within the first quarter. ● Developed product roadmaps and led cross-functional teams, leveraging tools like Asana, Trello, and Jira to deliver an MVP that outperformed key performance indicators. ● Conducted primary and secondary research and utilized analytics tools like Google Analytics, resulting in a 25% feature adoption rate for newly implemented functionality. ● Managed the end-to-end product lifecycle, including feature prioritization, roadmap creation, and stakeholder communication to drive innovation. ● Collaborated with internal departments (marketing, finance, operations) and external partners to deliver impactful solutions that enhanced the customer journey.

• Senior Delivery Manager · Wizeline (NBCU, WBD, TelevisaUnivision)11/01/2021 – 03/31/2024

  ● Directed development teams on three major OTT and CTV platforms, driving revenue growth from $2M to $22M over two years. ● Led product development for enterprise clients, balancing customer requirements with technical capabilities to enhance product performance. ● Improved user engagement metrics by 35% through collaboration with engineering, marketing, and customer success teams using Jira and Confluence. ● Leveraged Google Analytics to generate actionable insights, resulting in a 35% improvement in campaign performance and customer engagement.

• Senior Program Manager · Rappi06/01/2020 – 11/30/2021

  ● Directed cross-functional product and engineering teams to execute project roadmaps, enhancing the customer experience and delivering impactful features. ● Designed and optimized customer lifecycle marketing campaigns, leading to a 20% increase in partner user acquisition. ● Analyzed market trends to shape product strategies, achieving a 40% boost in click-through rates for restaurant partners via Google Ads.

• Product Manager / Product Owner · Xapo05/01/2018 – 05/31/2020

  ● Led the development of KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance systems, ensuring regulatory adherence and improving fraud detection efficiency by 50%. ● Built and integrated automated identity verification solutions, reducing onboarding time for new customers by 40%. ● Acted as Product Owner for Xapo’s mobile banking app, driving product strategy & execution that improved user retention by 30%. ● Developed and optimized in-app notifications and onboarding flows, increasing customer engagement by 15%. ● Worked closely with regulatory teams, engineering, and data analysts to enhance fraud prevention and secure banking operations.

Education

• George Washington UniversityMaster Certificate, Sustainable Tourism Development
• American UniversityBA, International Business
• American UniversityBS, International Development

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