Anton Romanenko

About

Senior Product Manager / Product Owner with 10 years of experience building and scaling enterprise B2B SaaS platforms and optimizing core SaaS metrics (acquisition, engagement, retention). Proven track record generating millions in digital sales across international markets through data-driven product strategy, technology, and user psychology. Recognized for establishing rigorous continuous product discovery frameworks and leading complex cross-functional engineering teams within SAFe architectures to deliver high-impact AI-assisted platform features.

Experience

• Senior Product Owner · NDA12-01-2024

  Product Growth & Retention: Led a major strategic product redesign across a multi-capability workflow that successfully reduced platform churn rate by 20% and restored brand equity. Scale & Delivery: Direct product initiatives for a premier US-based enterprise B2B SaaS platform serving global engineering professionals, steering a SAFe portfolio across 4 distinct squads and 30+ engineers. Continuous Discovery: Established an evidence-backed product discovery practice (Teresa Torres model) utilizing opportunity solution trees and riskiest-assumption testing across global accounts in aerospace, pharma, and automotive. Product Operations: Built an automated AI-assisted system that consolidates delivery, discovery, and user call data into a unified knowledge base to rapidly accelerate data-driven product updates. AI Innovation: Leading discovery and validation metrics for upcoming AI-assisted features that interpret and summarize critical regulatory and standards shifts directly for enterprise engineers.

• Senior Product Manager · Convify.me12-01-2022 – 12-01-2024

  Conversion Optimization: Designed and deployed end-to-end B2B optimization strategies that increased client conversion metrics by 15% to 40% across the active corporate portfolio. Product-Market Fit: Transformed early-stage product concepts into viable B2B business architectures, driving portfolio expansion and client acquisition. Stakeholder Management: Managed complex C-suite client engagements, delivering growth recommendations and customized product strategy roadmaps focused on retention.

• Senior Product / Project Manager · Bateel International02-01-2019 – 10-01-2022

  Product Strategy & Vision: Formulated and launched a comprehensive 5-year eCommerce strategic plan (150+ pages), driving 35% YoY growth and scaling digital revenue from zero to seven figures. Cross-Border Expansion: Expanded global e-commerce operations across 12 international country markets via customized platforms developed for global franchise partners. Agile Leadership: Managed a 12-person cross-functional delivery team (Engineering, UX, CRO, and Marketing) and optimized budget allocations using the RICE framework to increase speed-to-market.

• Product Manager · Aitoc01-01-2015 – 02-01-2019

  Lifecycle Management: Conceived and brought to market a portfolio of 14 successful B2B enterprise e-commerce applications, establishing the company’s primary recurring revenue stream. Monetization Architecture: Owned full P&L accountability, subscription model designs, pricing tiers, and unit economics validation frameworks. Go-To-Market (GTM): Partnered across a 20+ person cross-functional team to execute targeted B2B GTM campaigns, boosting core platform revenue by 18%.

• UX Designer · UI-Look Design Agency01-01-2008 – 01-01-2015

  User Research: Conducted end-to-end quantitative usability testing and behavioral research, constructing high-satisfaction user experiences that minimized client bounce rates. Rapid Prototyping: Developed iterative wireframes and functional models to validate software concepts early, drastically reducing subsequent engineering build cycles.

Education

• Belarusian State Pedagogical University Named after Maxim TankMaster's Degree in Social Psychology, Social Psychology

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