Alicia Roberts

About

I’m someone who loves building things — teams, partnerships, and growth strategies that help companies connect with customers in meaningful ways. Over the past decade, I’ve worked across SaaS and consumer goods, scaling design-forward brands like Fellow and Fable internationally. Most recently, I’ve been helping to launch Host, a platform digitizing the hospitality industry, along with automating outbound efforts for FMCG startups with AI-powered tools. Now based in Ireland, I’m focused on opportunities that blend my experience in sales, partnerships, and strategy looking to join a fast-growing company where curiosity, creativity, and collaboration drive results. In my free time, you’ll find me hosting community events with @DublinPicnic, making pottery and cycling in the Wicklow Mountains.

Experience

• Sales & Business Development Consultant2025-04-01 –
• Director of Sales · Fable2023-07-01 – 2025-03-01
• Senior Manager, US Key Accounts · Fellow2023-03-01 – 2023-06-01
• Manager, US Key Accounts · Fellow2022-03-01 – 2023-03-01
• Strategic Account Manager, US Retail · Fellow2020-02-01 – 2022-03-01
• Account Manager · Fellow2019-04-01 – 2020-02-01
• Account Manager, SMB · Guidebook Inc.2016-10-01 – 2018-01-01
• Sales Development Representative · Guidebook Inc.2015-09-01 – 2016-09-01
• Center Management Internship Program · Westfield2015-06-01 – 2015-08-01

Education

• San Diego State UniversityBachelor of Science Degree in Business Management, Emphasis on Entrepreneurial Studies

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