Ruth Kim

About

Detail-oriented individual with the ability to multitask and adhere to deadlines while managing multiple projects in a fast-paced setting. Ambitious team player seeking full-time opportunities utilizing experience in marketing, advertising, and project management in order to enhance companys branding.

Experience

• UGC Content Creator/Social Media Manager · Self-employed03-01-2023

  ● Spearheaded the creation of engaging social media content utilizing platforms like Canva, CapCut, and Premiere Pro, crafting compelling Instagram Reels and TikToks to educate diverse audiences on various niche topics. ● Developed visually captivating and high-ROI content that elevated brand awareness and credibility, resulting in a 90% increase in sales.

• Marketing Specialist · Commonwealth Business Bank06-01-2018 – 2020

  ● Orchestrated collaborative efforts with creative agencies to conceptualize and produce commercials, print, and social media ads, catalyzing a notable 200% surge in brand recognition. ● Oversaw all logistical aspects and optimized exposure at corporate sponsorships and events like the 2019 HUGEL-AIR PREMIA LA Open, executing comprehensive marketing strategies and securing VIP accommodations. ● Acted as the primary liaison between the company and influencers, strategizing and implementing diverse social media campaigns to drive promotional efforts. ● Generated comprehensive annual and monthly marketing reports, offering invaluable insights into campaign performance and social media analytics.

• Account Executive · Sang Am & Associates, Inc2018 – 05-01-2018

  ● Successfully managed and executed six simultaneous marketing projects, ensuring impeccable adherence to timelines and achieving a 100% on-time project completion rate. ● Spearheaded event planning, budgeting, and execution for client events, delivering seamless experiences and fostering strong client relationships. ● Collaborated closely with Media Planner to craft strategic plans for media sponsorships, maximizing brand visibility and engagement. ● Provided creative direction, copywriting, and communication support for all digital and print assets.

• Administrative Assistant · Calvin College03-01-2015 – 05-01-2017

  Worked closely with the Director of Registrar, Transfer Advisor, and Disability Services. Conversed daily with patrons in response to queries regarding class registrations, admissions, and academic advising through email, phone, mail, and in person. Managed 300+/week student records and documents in the ImageNow and SIS management systems.

• Experiential Marketing Coordinator · Yellow Traces09-01-2017 – 12-01-2017

  ● Developed and maintained an editorial calendar to strategically plan weekly content across diverse social channels, driving engagement and brand loyalty. ● Helped plan and facilitate events and activations for brands and clients (Westfield, Williams-Sonoma) ● Utilized advanced social media analytics tools to meticulously track consumer engagement and derive actionable insights from user data. ● Fostered new relationships with influencers and vendors resulting in 10 new clients a month.

Education

• Calvin UniversityBachelor of Arts (B.A.), Psychology
• Károli Gáspár University (official page)Study Abroad

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