Aliya Sondel, M.S.

About

With a Master's degree in Business from the University of Denver and a Bachelor's in Political Science from the University of Colorado Boulder, I have a diverse professional background in strategic marketing and data-driven insights. As a Strategic Enterprise Associate at DoorDash, I drove impactful advertising campaigns that significantly boosted client revenue and enhanced brand visibility. Previously, at Havas, I spearheaded brand strategy development and executed comprehensive research plans across CPG and various therapeutic categories, delivering innovative solutions that resonate with consumers. I am passionate about using data to inform strategies and am dedicated to achieving exceptional results in every project.

Experience

• Strategic Enterprise Associate, Ads & Promotions · DoorDash04-01-2024 – 10-01-2024

  As a Strategic Enterprise Associate at DoorDash, I manage and optimize advertising campaigns by implementing advanced targeting techniques, analyzing performance metrics, and collaborating with creative teams to drive client revenue and enhance brand visibility.

• Senior Planner, Brand Strategy · Havas03-01-2023 – 04-01-2024

  As the strategy lead for brand planning and product marketing across therapeutic categories, I design and evaluate research plans, analyze market insights, develop brand identity and positioning, and facilitate client workshops to enhance tactical initiatives and brand strategies.

• Growth Associate · Havas2022 – 03-01-2023

  I oversaw the new business pitch process by implementing strategic recommendations, developing content from key opinion leader interviews, analyzing market research for insights, conducting competitive analyses to identify growth opportunities, and managing cross-functional teams to ensure timely deliverables.

• Marketing Analyst · Hotaling Insurance Services02-01-2021 – 2022

  As a Marketing Analyst, responsible for analyzing market data, developing marketing strategies, and supporting the execution of marketing campaigns to drive business growth.

• Legal Intern - District Attorney · Contra Costa County06-01-2019 – 08-01-2019

  As a Legal Intern for the District Attorney, likely responsible for assisting with legal research, preparing case files, and supporting attorneys in court proceedings.

Education

• University of DenverMaster's degree, School of Business, Management
• University of Colorado BoulderBachelor's degree, Political Science

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