Skylar Blake

About

Digital marketing professional with a passion for creating best-in-class campaigns that fuel customer acquisition and retention. With five years of experience in CRM & lifecycle marketing, I've worked with small to enterprise-level companies to help achieve subscriber, membership, and revenue goals. I'm a highly detail-oriented marketer and an efficient multi-tasker, which allows me to work well in fast-paced environments. With an eagerness to learn and share creative ideas across cross-functional teams, I'm driven by answering challenging questions and finding solutions through innovation.

Experience

• CRM Marketing Associate at DoorDash · The Sage Group2024-05-01 –
• Marketing Coordinator · Fraym2023-03-01 – 2024-05-01
• CRM Marketing Associate · AMC Networks2020-05-01 – 2022-12-01

  Develop and execute automated and triggered CRM marketing campaigns via various communication channels (email, push notification, etc.) for AMCN SVOD services — including AMC+, Acorn TV, ALLBLK, Shudder, and Sundance Now — on a daily basis using enterprise-level ESP (Braze). Assist with development and implementation of CRM/email marketing strategies to drive current subscriber retention and achieve new subscriber acquisition goals. Develop CRM marketing performance reports detailing key performance metrics and notable insights to influence future strategic campaign planning. Collaborate with key stakeholders (social media, PR, etc.) and third-party vendors (i.e. Moveable Ink) on marketing and communication strategies for major title premieres and creative stunts. Assist with writing and editing program marketing copy such as synopses, taglines and headlines as well as review and approval of ad creative from agencies and other vendors.

• CRM Marketing Assistant | Acorn TV · AMC Networks2020-01-01 – 2020-05-01

  Assist with development and implementation of strategies to achieve subscriber and revenue goals focusing on editorial and promotional support for owned and operated programming. Collaborate on marketing and communication strategies for major title launches and initiatives including assisting with the execution of future marketing plans. Support the CRM email marketing efforts for Acorn TV in North America, Latin America and other territories on a daily basis. Assist with writing and editing program marketing copy such as synopses, taglines and headlines as well as review and approval of ad creative from agencies and other vendors.

• Marketing and Communications Intern · Trust for the National Mall2019-08-01 – 2019-12-01

  Social Media and Marketing: Assist with research, analysis, tracking, and monitoring on all social platforms. Write briefs and content for social platforms regarding community events, special events, volunteer opportunities, national holidays, etc. Donor Research, Cultivation and Stewardship: Research and write briefing documents for donor outreach initiatives. Update individual/corporate donor data entries as relevant using Salesforce donor management software. Special Events: Prepare and send materials to select stakeholders regarding upcoming events and volunteer opportunities. Assist with confirming logistics and execution of event planning for a variety of special events and tours. Volunteer Engagement: Assist marketing team with logistical details and outreach of Trust and National Park Service volunteer service days.

• Athletic Administrative Assistant · American University2017-10-01 – 2019-05-01

  Assist with sporting event planning and organization as well as managing registration and attendance for general admission and VIP guests. Perform daily data entry tasks and file organization for business office as well as quantitative and qualitative analysis duties. Assist with athletic department merchandise sales and sporting events.

• Entertainment and Social Media Intern · LiveThe.Biz2018-05-01 – 2018-08-01

  Weekly marketing of LiveThe.Biz on social media platforms (Facebook, Instagram & YouTube). Perform monthly brand promotion and event management tasks. A&R: Finding college artists on campus to be featured on LiveThe.Biz podcasts & platforms. Brand Ambassador: pitching potential LiveThe.Biz events or speaking opportunities to host on-campus or other specified location.

Education

• American University - Kogod School of BusinessMaster of Business Administration - MBA, Marketing Analytics
• American University - Kogod School of BusinessBachelor of Science - BS, Business and Entertainment
• Universidad Pontificia Comillas

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