Alizée Varloud

About

With a robust educational background from prestigious institutions such as ESCP Business School and Tongji University, specializing in Digital Marketing and Enterprise Management, I have carved a niche in the B2B marketing landscape. As the founder of X10D, I provide comprehensive marketing services, acting as an extension of internal teams to amplify business growth. My role as ABM Lead at MyDigiPal involves leveraging platforms like LinkedIn and Google Ads for targeted marketing strategies. Previously, as Head of Marketing at ChatFood, I led a dynamic team, revamped processes, and enhanced sales enablement. My experience as a Paid Media Manager at Velocity Partners further honed my skills in optimizing media campaigns. With a strategic mindset and a passion for driving results, I am committed to elevating brands through innovative marketing solutions.

Experience

• Founder/B2B Marketing Consultant · X10D [Extend]10-01-2022

  At X10D (pronounced Extend), we offer a 360 range of B2B Marketing services for companies of all sizes. We see ourselves as an extension of your internal team and are on a mission to support you x10 your business.

• ABM Lead · MyDigiPal10-01-2022

  B2B Marketing agency: - Paid Social (LinkedIn Facebook Instagram Twitter...) - Paid Search (Google Ads, Bing, Yandex..) - Programmatic Display (via a DSP or Google Ads) - YouTube Ads - Creative design (banners, videos..) - Website creation - Account Based Marketing & access to Intent platforms (full implementation, optimization & monitoring) - Email Marketing - Sales enablement (training sales on how to perform a better follow-up using marketing data) - Training (1to1 or enterprise training, in person or via Zoom)

• Paid Media Manager · Velocity Partners10-01-2022 – 05-01-2024

  As a Paid Media Manager, likely managed and optimized paid media campaigns across various platforms to drive business growth.

• Head of Marketing · ChatFood04-01-2022 – 11-01-2022

  - Managing Chatfoods marketing team and end-to-end strategy. Led a team of 2 designers, refreshed team processes for workload management, defined clear team and individual OKRs and relaunched lead-gen and global customer communication programs. - Led marketing operations and sales enablement initiatives: revamp the inbound lead process, implement lead scoring and grading, built lead nurture workflow and sales email sequences. - Supported outbound sales with impactful presentations and thought leadership content. - Reporting to the CEO.

Education

• ESCP Business SchoolMaster in Management, Digital Marketing
• Tongji UniversityMaster's degree, Enterprise Management
• Saint Louis de Gonzague-FranklinClasse préparatoire ECE

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