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Allena Fleming

Allena Fleming

Creative Director & Marketing Strategist | Helping Brands Create Memorable Experiences | Clients in Business Insider, Thillist & TimeOut.

1 yrs experience · Houston, TX · 10-20 hrs/week

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About

Creative thinker. Strategic doer. Event enthusiast. I’ve spent the last decade turning ordinary events into extraordinary experiences. Whether it’s a festival that lights up the city or a boutique hotel that feels like home, I’m here to help brands not just stand out, but shine. My passion lies in the details—those small touches that leave a big impact. From crafting brand stories that resonate to executing on-site content that captures the magic, I’m all about creating moments that matter. I’m now pivoting towards a more consultative role, offering strategic insights to brands that are ready to push boundaries and make waves in the festival and hospitality worlds. If you’re up for creating something unforgettable, let’s connect and make

Skills

Adobe Creative SuiteAdvertisingArt DirectionCreative DirectionCreative MarketingCreative StrategyEvent PhotographyFacebookInfluencer MarketingInstagramInstagram ReelsJack-of-all TradesLinkedInShort Video AdsSocial MediaSocial Media ManagementSocial Media MarketingTikTokTikTok Management

Experience

  • Founder & Creative Director · The Loop Creative Studio04-01-2016

    As the Founder & Creative Director of The Loop Creative Studio, I specialize in delivering creative direction and marketing strategies for clients in the festival, events, retail and hospitality industries. My work is centered around creating memorable experiences that resonate with audiences and drive engagement.

  • Senior Social Media Strategist · Online Optimism09-01-2023 – 05-01-2024
  • Digital Media + Design Manager · Fearless Foundry10-01-2021

    Oversee all social & design strategies for 15 accounts. Outlined monthly and quarterly social/ digital content timelines. Executed growth strategies that increase accounts by over 250% in the first 5 months. Measuring & reporting on the performance of all campaigns in relation to ROI & KPI Collaborate and produce onsite marketing projects such as video and photoshoots Oversee relationships with third-party vendors and contractors

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