Allyson Soderstrom

About

With a solid educational foundation from Vanderbilt University and The Kinkaid School, I have built a diverse career in digital business management and category experience. Currently, I serve as the Director of Category Experience at Global Custom Commerce, where I lead a team to enhance product offerings for Home Depot and blinds.com. Previously, I directed conversion optimization efforts at the same company, focusing on data-driven strategies. My experience includes managing digital operations at T-Mobile, where I improved customer engagement and satisfaction. At Walmart eCommerce, I developed strategies to optimize product categories and drive sales. Early in my career, I honed my analytical skills at Huron, supporting consulting projects. My journey began with a teaching assistant role in corporate strategy at Vanderbilt University and an internship in hospital administration at Memorial Hermann Health System. My career reflects a commitment to leveraging data and strategic insights to enhance customer experiences and drive business growth.

Experience

• Director of Category Experience · Global Custom Commerce08-01-2021

  Business owner across configurable products for Home Depot and Global Custom Commerce (blinds.com). Manage Category Experience team comprised of Product Manager, UX Designers, and AB Testers.

• Director of Conversion Optimization · Global Custom Commerce08-01-2020 – 07-01-2021

  Led efforts to optimize conversion rates through data-driven strategies and testing.

• Digital Business Management Manager · T-Mobile (formerly Sprint)05-01-2020 – 08-01-2020

  Managed digital business operations and strategies to enhance customer engagement and sales.

• Digital Program Manager · T-Mobile (formerly Sprint)04-01-2019 – 05-01-2020

  Oversaw digital program initiatives to improve service delivery and customer satisfaction.

• Category Manager II · Walmart eCommerce09-01-2018 – 04-01-2019

  Managed product categories to drive sales and enhance customer experience.

• Category Manager I · Walmart eCommerce10-01-2017 – 08-01-2018

  Developed strategies to optimize product assortment and pricing.

• Analyst · Huron10-01-2015 – 09-01-2017

  Conducted data analysis to support consulting projects and client decision-making.

• Teaching Assistant: Corporate Strategy · Vanderbilt University12-01-2013 – 05-01-2015

  Assisted in teaching corporate strategy courses, supporting students with course material.

• Hospital Administration Summer Intern · Memorial Hermann Health System05-01-2014 – 08-01-2014

  Gained experience in hospital administration, supporting various operational projects.

Education

• Vanderbilt University
• The Kinkaid School

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