Malinda Lloyd

About

I am a seasoned product leader adept at creating engaging experiences across diverse platforms including web, mobile, email, social media, and gaming. I excel in driving consumer engagement and revenue while leading international, cross-functional teams and forging strategic alliances with global partners. Specialties: product management, creative, audience engagement, content strategy, localization, ADA compliance, website & mobile production

Experience

• Co-Founder · Problematic Design2018

  Co-Founder of a Design & Manufacturing studio

• Director, Strategy · Xivic Inc.04-01-2021 – 07-01-2023

  Led the platform migration, upgrade and redesign of a Magneto ecommerce site targeting an international Harley Davidson enthusiast audience for a Chinese manufacturer of motorcycle option parts. Developed the content and search engine optimization (SEO) strategy leading to and increase in organic search traffic users and sessions by 10% year over year. Led development of a suite of applications for a B2B SaaS provider including an online user generated video content editor, a smart TV video streaming application, and mobile application for events. Also managed conversion rate optimization and social media programs for the client's B2C custom ecommerce platform, increasing conversion rate by 2%. Created content and editorial strategy for a Frank Lloyd Wright designed convention centers WordPress site, boosting engagement, driving traffic, and increasing visitor growth. Conducted regular audits to optimize traffic and content. Increased organic search traffic and sessions by 14% year over year. Managed the global Shopify+ platform for a blue tooth headset manufacturer. Oversaw a successful redesign of a beauty brands custom registration and checkout flow to increase purchases from ecommerce. Led the agile implementation of an interactive scheduling platform for a first responder-focused SaaS provider. Also developed content strategy for a new mobile mental health and wellness application to support front line workers in managing job-related stress. Oversaw a successful redesign and re-platforming of a sports complex promotional hub using SiteCore CMS, resulting in increased traffic and brand awareness. Conducted a content and information architecture audit for the new platform. Managed the Americans with Disabilities Act compliance testing and technical updates for a variety of clients.

• Marketing Consultant · Xivic Inc.04-01-2016 – 06-01-2016

  Provided marketing consulting services, likely contributing to various strategic marketing initiatives and projects.

• VP, Site Experience & Content · Union Bank06-01-2016 – 03-01-2021

  Successfully launched and maintained a new user experience for PurePoint.com, including new product offerings. Developed feature roadmaps in collaboration with deposit product management and technology teams. Developed 'Business as Usual' processes for PurePoint.com in collaboration with operations and technology teams to ensure site maintenance following the major features launched. Assisted in the launch of a new user experience for Unionbank.com, including the implementation of localized content for Japanese clients. Created the content strategy for PurePoint.com and implemented new content with multiple vendors. Improved organic search presence, growing search visibility and traffic. Launched client email campaigns for Pure Point Financial, informing customers of account changes and new opportunities, resulting in additional deposits from the existing client base. Collaborated with the Brand team and external vendors to create a set of Voice Guidelines for Pure Point Financial.

• Director | Product · Redbird (formerly Mind Over Media)08-01-2013 – 04-01-2016

  Successfully grew ScrubsMag.com engagement from 100,000 to over one million monthly users through relaunching, managing development, and implementing an evolving content strategy. Conducted regular content and competitor analysis to optimize site traffic, including traffic from social media pages. Launched Code Happy, a mobile app for nurses, and managed content strategy and development roadmap for enhanced user experience. Contributed to the launch and development of Staples Quick Wins mobile app for Small Business Owners to enhance their marketing efforts. Directed the redesign and relaunch of the California Closets website using data driven competitive analysis, with the support of an Agile development team. Implemented a social media approval and publishing platform for Kaiser Permanente, developed a content strategy and creative for their Healthy Living program including text, infographics, and video. Executed content strategy and managed the creative development for Funny Nurses Facebook Page.

Education

• The University of Texas at AustinFine Art - Sculpture
• Austin Community CollegeFine and Studio Arts

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