Alo Perez

About

Kyoto/Boston-based, passionate about using digital platforms as an opportunity for cross-cultural connection. Currently, I'm at the Kura Monzen Gallery as a Social Media Marketing Intern, where I solely manage the SNS presence of the gallery. I focus on using data to create content that is simple, appealing, and efficient; to create strategy that is easily replicable by staff and is malleable enough to be sustainable long-term. I graduated from Wellesley College with a major in Media Arts and Sciences and a minor in Japanese Language and Culture. I am bilingual in English and Spanish, and am working my way to fluency in Japanese. Please view my portfolio to learn more about my previous work and process.

Experience

• Gallery/ Social Media Intern · Kura Monzen Gallery06-01-2023 – 10-01-2023

  > Created promotional content for Gallery exhibitions > Managed email and SNS communications with clients > Created newsletters using Canva and Adobe Photoshop > Packaged and recorded inventory of antiques

• Catalogue Designer · Kura Monzen Gallery08-01-2023 – 12-01-2023

  > Created two catalogues for the gallery: Okada Yuji & Lacquer, and KAIKA: Female Ceramicists, using Adobe InDesign and Photoshop. > Worked with artists to collect information > Took and edited photography for the catalogues and online storefront.

• General Manager · Cafe Hoop05-01-2023

  ● Organized weekly meetings with all co-op members to ensure active participation and progress on individual tasks. ● Coordinated with Wellesley College’s Office of Student Involvement to keep the café’s license and funding. ● Worked 15 hours a week in the kitchen and front counter, serving customers and ensuring timely food preparation. ● Kept up-to-date record of cleanings, maintenance, and stock. ● Organized themed events in the space with specialized menus and decor, boosting sales by almost 80%.

• Weissman Foundry Fellow · Weissman Foundry09-01-2022 – 12-01-2022

  ● Worked on a prototype of a book of paper-based games with a partner, with at least one 5 hour working session a week. ● Collaborated weekly with program coordinators, and prepared slide presentations for the midterm and final all-teams meetings. ● Maintained the budget below our 1000 USD allowance, and tracked inventory daily for project materials.

• Layout Editor · Counterpoint Magazine08-01-2021 – 08-01-2022

  ● Converted text-only documents and submitted pieces into full magazine spreads using Adobe Photoshop and InDesign. ● Created visuals, such as logos or supplementary images using a combination of self-made art and submitted art. ● Communicated with the author of the provided article to ensure that initial intent was preserved and honored through the process. ● Met the monthly deadlines and maintained constant communication with the Editor In Chief to ensure quality and proper work.

• Social Media Manager · Kura Monzen Gallery09-01-2024

  • Tracking and recording social media metrics to identify high-performing tactics and opportunities for improvement. • Conducting social media market research and creating slide decks to share findings. • Designing and executing social media campaigns. • Creating and editing content (video, photography), and leading photo shoots and video recording sessions. • Creating and mailing exhibition newsletters, flyers, postcards, and online storefront graphics using the Adobe Suite. • Proofreading digital content (blogs, emails, comments), translated from Japanese.

• Social Media Manager · Kura Monzen Gallery09-01-2024

  • Tracking and recording social media metrics to identify high-performing tactics and opportunities for improvement. • Conducting social media market research and creating slide decks to share findings. • Designing and executing social media campaigns. • Creating and editing content (video, photography), and leading photo shoots and video recording sessions. • Creating and mailing exhibition newsletters, flyers, postcards, and online storefront graphics using the Adobe Suite. • Proofreading digital content (blogs, emails, comments), translated from Japanese.

• Social Media Manager · Kura Monzen Gallery09-01-2024

  Tracking and recording social media metrics to identify high-performing tactics and opportunities for improvement. Conducting social media market research and creating slide decks to share findings. Designing and executing social media campaigns. Creating and editing content (video, photography), and leading photo shoots and video recording sessions. Creating and mailing exhibition newsletters, flyers, postcards, and online storefront graphics using the Adobe Suite. Proofreading digital content (blogs, emails, comments), translated from Japanese.

• Social Media Manager · Kura Monzen Gallery09-01-2024

  > Tracking and recording social media metrics to identify high-performing tactics and opportunities for improvement. > Conducting social media market research and creating slide decks to share findings. > Designing and executing social media campaigns. > Creating and editing content (video, photography), and leading photo shoots and video recording sessions. > Creating and mailing exhibition newsletters, flyers, postcards, and online storefront graphics using the Adobe Suite. > Proofreading digital content (blogs, emails, comments), translated from Japanese.

Education

• Wellesley CollegeBachelor's Degree, Media Arts And Sciences
• Miami Dade CollegeAssociate in Arts, Chemistry
• CIEE KyotoVisiting Student, Japanese Culture

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