Khat Mirzan

About

With a Bachelor of Arts in Art History, Criticism and Conservation, and Psychology from Dartmouth College, I have built a diverse career in web design, marketing, and event management. As a Freelance Web Designer and Copywriter, I specialize in creating customized solutions for businesses, focusing on SEO and user-friendly design. I co-founded COMMONS, where I lead branding and marketing efforts for a community event space in Japan. My role as Marketing and Outreach Coordinator at Zafigo involved strategic community engagement for high-profile events. At Niseko Hirafu Green Park, I balanced multiple responsibilities, including web design and strategic planning. As International Marketing Supervisor for Hokkaido Tourism Management, I developed SEO-optimized content and managed digital assets for multiple brands. My expertise spans creative direction, client relations, and digital marketing, with a focus on enhancing brand visibility and engagement.

Experience

• Freelance Web Designer / Copywriter · Self-employed10-01-2024

  Forge and foster strong client relationships, delivering exceptional service that promotes satisfaction and retention; leverage proactive outreach and networking to grow and retain client base. Engage with clients to identify needs and create customized solutions for small and medium-sized businesses, focusing on optimizing website functionality, reliability, and ease of use. Employ SEO best practices in web design and content creation to increase organic traffic and conversions, as well as attract qualified leads in the target audience demographic. Current projects include building a customized website for fono.kl, a community event space in Kuala Lumpur; tasked with designing desktop and mobile-optimized versions with GA4 integration.

• Co-founder, Creative Director & Marketing Manager · COMMONS01-01-2024

  Own branding, creative direction, and web design for Commons, an event management company affiliated with a communal café / event space in Rankoshi, Hokkaido, Japan that organizes creative events for the community to enjoy. Partner with the booking manager to create effective marketing and communications strategies that boost brand awareness across multiple platforms; maintain creative and marketing calendars. Collaborate with freelance designers to create engaging event collateral and coordinate online marketing and physical distribution with a focus on maximizing media coverage. Develop and maintain the website, lead social media strategy, and manage social media presence, analyzing key metrics to optimize content performance.

• Marketing and Outreach Coordinator · Zafigo09-01-2024 – 10-01-2024

  Played a key role in community outreach efforts for ZafigoX 2024: Rejuvenation, a two-day workshop and conference event in Kuala Lumpur, Malaysia, that featured notable speakers such as Michelin-star restauranteur Asma Khan, former badminton world champion Nicol David, and technology activist Noelle Martin. Strategized and scheduled electronic digital mail newsletters (EDMs) to highlight sessions that interest the Zafigo community. Bridged communications with key opinion leaders (KOLs) to boost event awareness, managing partnerships and creating unique value propositions that engaged target audiences.

• Event & Outreach Coordinator / Web Designer & Marketing Manager · Niseko Hirafu Green Park06-01-2024 – 10-01-2024

  Balanced multiple tasks concurrently in a fast-paced environment, including strategic planning, communications, website design, social media content creation, fundraising, and accounting. Liaised with Tokyu Resort Corporation representatives and analyzed data from both the website and social media channels to guide strategic planning and decision-making. Built and managed a 30-page website; oversaw all written and visual content and ensured successful integration with external forms including customer feedback, event registration, and sponsorship forms. Spearheaded design of the event F&B menus, as well as other physical and digital collateral for Niseko Hirafu Green Park, ensuring consistent, high-quality content that reflected brand vision and values.

• International Marketing Supervisor · Hokkaido Tourism Management (HTM)06-01-2023 – 06-01-2024

  Coordinated with the domestic marketing team to develop SEO-optimized content for HTM brands including Skye Niseko, Ki Niseko, Niseko Central, SkyExpress, GoSnow, YamaSport, Kumo Restaurant, An Dining, Experience Niseko, and Ryko Spa. Communicated proactively with hotel and service brand managers to drive timely creation of all required digital and physical materials; demonstrated proficiency in Adobe Illustrator, Adobe InDesign, and Canva. Supervised freelance graphic designers and photographers, guiding efficient production of collateral for all ten brands, with additional responsibility for supply and distribution. Oversaw website management for all ten brands, including updates for internal booking systems and international OTAs; continuously monitored relevant metrics to optimize campaign performance.

Education

• Dartmouth CollegeBachelor of Arts - BA, Art History, Criticism and Conservation and Psychology

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