Alyssa Jones

About

Experienced marketing professional with a strong background in customer marketing and communications strategies. Demonstrated success in multiple industries, specializing in brand awareness, client success, social media management, and digital marketing.

Experience

• Sr. Director, Customer Marketing · HealthStream2024-09-01 –
• Director, Customer Marketing · TimelyCare2022-08-01 – 2024-09-01
• Senior Manager, Customer Marketing · TimelyCare2021-01-01 – 2022-08-01
• Marketing Communications Manager · TimelyCare2018-11-01 – 2021-01-01

  Manage company marketing and communications strategies for both brand awareness and client success. Including, but not limited to, lead generation, content creation, website management, various promotional collateral creation, press releases, client awareness efforts, etc.

• Associate Communications Manager · Virbac2016-12-01 – 2018-10-01

  Responsible for managing company-wide social media platforms, content creation and internal/external communications efforts for US subsidiary.

• Communications & Digital Manager · Lubbock Economic Development Alliance2012-07-01 – 2016-11-01

  Responsible for driving the digital platforms and communications efforts of each organization. Also supports brand implementation, digital marketing, internal communications, social media and more for both Visit Lubbock and LEDA.

• Communications Coordinator · Cooper Aerobics2010-08-01 – 2012-07-01
• Communications and Community Relations Intern · Lubbock ISD2010-01-01 – 2010-05-01
• Media Relations Intern · C. Pharr & Company2009-05-01 – 2009-08-01
• Intern · The Thomas Agency2007-04-01 – 2009-05-01
• Senior Director, Customer Marketing · HealthStream09-01-2024

  Customer Retention Strategy: Conducted strategic reviews of customer engagement and lifecycle programs to identify opportunities to improve retention, repeat engagement, and long-term customer value. Lifecycle & Multi-Channel Marketing: Developed and guided execution of multi-channel customer marketing initiatives—including email campaigns, digital communications, and community engagement strategies—to strengthen retention and ongoing product utilization. Cross-Functional Collaboration: Partnered with product, account management, and customer success teams to execute strategic marketing initiatives that improved customer engagement, satisfaction, and renewal outcomes. Customer Insight & Product Feedback: Translated customer insights gathered through community programs, user groups, and executive councils into product and marketing recommendations that supported repeat usage and long-term customer value. Performance & Optimization: Analyzed engagement and program performance metrics to refine marketing strategies, strengthen customer relationships, and drive measurable improvements in customer lifetime value.

Education

• Texas Tech UniversityBachelor of Arts, Public Relations

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