Alyssa Paula

About

With ten years of industry experience, she has delivered creative and strategic work for startups in Zurich, Brisbane, New York, Kyoto, Singapore, and Manila. She has a proven track record of delivering effective brand-building and lead-generating campaigns, websites, and marketing materials for Tech Consulting, SaaS, and eCommerce companies. A full-stack marketer with a strong creative foundation and analytical background, Alyssa is known for her uncommon range, consistent high-quality output, and go-getter attitude. She leads with purpose—inspiring teams to be data-driven, creative, and results-oriented. See what her mentees say about her: https://adplist.org/mentors/alyssa-paula

Experience

• Marketing, Creative, & PR Manager · Thinking Machines Data Science2021

  - Independently develops a 6-12 month marketing plan aligned with company goals and overall business strategy - Strategizes and executes regional marketing initiatives geared towards brand building, thought leadership, and lead generation - Owns and solidifies visual branding, sets creative direction for brand materials in different media formats - Assumes and juggles multiple marketing roles/functions (strategy, content, creatives, digital & analytics, events, product, etc.) while consistently delivering quality work - Owns and manages complex marketing projects - Manages multiple external partners and agencies - Manages 3 reports and 2 consultants - On top of marketing work, contributes to project delivery for multinational clients through UX/UI work

• Marketing Lead · Thinking Machines Data Science09-01-2019 – 01-01-2021

  Owned marketing as a whole, being the only full-time marketer in the company for ~1.5 years - Strategy, Social Media, SEO, Digital Marketing, Events and Webinars, Content and Creative production. Highlights: - Ran three (3) successful webinars in three weeks, reaching 153 MQLs in 14 countries and impressing partners with marketing capabilities - Crafted two (2) product pages and implemented an SEO / SEM strategy, producing four (4) SQLs in 6 months and one (1) closed deal - In 2020, increased social media following by 82% on LinkedIn, 45% on Twitter, and 33% on Facebook - In 2020, led a small team in publishing thirteen (13) blog posts and three (3) case studies - On top of marketing work, did impactful UX/UI work for various client projects

• Creative Strategist · Tanda06-01-2018 – 07-01-2019

  • Led a team of 2 designers and 3 developers in increasing the conversion rate of the marketing site through a website revamp. Achieved a conversion rate increase of 132% and 141% for the feature and industry pages, respectively, • Spearheaded not only the website revamp, but also the creation of the sites workforcesuccess.com and tanda.co/enterprise, • Took ownership in developing and upholding the visual identity of the brands Tanda, Tanda Enterprise, and Workforce Success, • Set the branding and creative direction of the Workforce Success Conference 2019, • Initiated the creation of customer journey maps for both the traffic and conversion team, and • Reviewed analytics reports and available market and consumer data to come up with insights and key learnings that guided our strategy.

• Graphic Designer · Tanda02-01-2018 – 05-01-2018

  • Did market research and created a marketing strategy from the ground up to increase the company’s brand presence in the U.S. and the number of quality leads, • Created an SEO-friendly content hub for our target industry, • Rolled out an email cadence for users in the U.S. who are on free trial, and • Led ideation, development, and execution of various marketing initiatives involving social media, content creation, graphic design, and web design.

• Marketing Design Lead · Kalibrr05-01-2015 – 2018

  • Worked on the user flow and page mockups of a lead generation initiative developed in partnership with Rippleworks and under the mentorship of Kenneth Bishop, Facebook’s Managing Director for SEA then, • Set the creative direction and spearheaded the creation of event collaterals for Kalibrrate: The Return of Manila’s Job Festival, • Led a junior graphic designer in designing marketing solutions for Kalibrr and its clients - from conceptualization to execution, and • Developed and implemented a production process flow that ensures efficient creation of quality output. • Handled the creative direction and execution of Facebook and Google ads, sales and pitch decks, event collaterals, and social media posts, among others, • Created effective and engaging creatives for our digital marketing strategy, which was recognized by Facebook and turned into a case study in 2015, • Managed the company’s Twitter and Instagram accounts, and • Ensured that the Kalibrr brand identity is strong and consistent by developing a brand book/style guide and by auditing all collaterals and landing pages.

Education

• Ateneo de Manila UniversityBachelor of Science (BS), Management Information Systems, General
• University of the Arts LondonShort course, Illustration
• Université catholique de LilleManagement Information Systems, General

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