Amanda Okonkwo

About

An Honours Bachelor of Arts graduate in International Economics and Political Science from the University of Toronto, I have a diverse background in social media management, market research, promotions, and communications. As a Social Media Account Manager at iGNITE, I built a robust brand community, co-planned over 95 campaigns, and achieved a 70% engagement growth. At Brookwood Brae, I spearheaded a $300,000+ project, conducted extensive market research, and created video advertisements.

Experience

• Social Media Account Manager · iGNITE11-01-2023 – 06-01-2024

  - Built a strong brand community that developed high customer retention. - Co-Planned and ran 95+ campaigns that boosted brand awareness and growth, yielding high conversion rates through strong paid online media advertising, digital marketing strategies, and creative storytelling. - Achievement includes 1 million+ people reached within 6 months on social media campaigns alone, and a 70% engagement growth, through strong storytelling that significantly boosted traffic and grew the account. - Created numerous video ads and graphic design content on a weekly basis with creative copywriting and a compelling story, using Adobe Creative Suite, Canva, CapCut, and more.

• Market Researcher and Analyst · Brookwood Brae09-01-2023 – 04-01-2024

  - Spearheaded new project by creating sales forecasts, budget planning of $300,000+, calculating the potential return on investment (ROI). - Executed numerous marketing campaign materials to expand the customer reach and boost business sales and business development. - Conducted extensive market research and data analysis to ensure products and services remained competitive and relevant to the target customers. - Delivered weekly presentations to the company CEO for effective product improvement. Created video advertisements using advanced software, such as Adobe Premiere Pro, for product promotion.

• Promotions and Outreach Assistant · University of Toronto05-01-2022 – 08-01-2022

  - Organized the promotion of department services by designing collaterals, copywriting, and providing support to reach a broader audience. - Assisted in the full promotion and sales cycle for an academic financial service targeted for low-income students. - Maintained up-to-date knowledge of campus resources and services.

• Communications Advisor and Student Mentor · University of Toronto09-01-2021 – 2022

  - Engaged with students and other professionals while encouraging a safe, and diverse learning environment. - Hosted, planned, and facilitated academic events and meetings. - Offered academic advisory and mentorship to students. - Performed administrative tasks, including the printing, publishing, and photocopying of paperwork and books.

• Data Collector · University of Toronto09-01-2021 – 12-01-2021

  Price of Empire Project where we as a team, research on the World War 1 and build an analytical cost model. Converted numbers into relevant data and transported this data through numerous excel sheets to be interpreted into substantial cost models. Collected numerous documents on all the British Empire, to build an analytical cost model. The Price of Empire Project was selected for the Jackman Scholars in Residence program at Victoria College and is the first economics project to EVER be supported by this prestigious program!

Education

• University of TorontoHonours Bachelor of Arts - BA, International Economics and Political Science

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