Amanda Sardone

About

Director-level product marketing leader with 15+ years in B2B SaaS, specializing in building product marketing functions from the ground up and serving as the strategic connective tissue between Product, Sales, Marketing, and Revenue. At Comply, established and owned end-to-end product marketing for a four-product SaaS platform—defining category positioning, building repeatable launch playbooks, and creating sales enablement infrastructure that improved win rates and reduced time to close by 30%. Launched a new product line from zero to $1M+ in pipeline within six months, with strength translating customer insight into product strategy and delivering field-ready GTM execution.

Experience

• Director, Product Marketing · Comply01-01-2022 – 04-01-2025

  • Established and owned end-to-end product marketing strategy for a four-product B2B SaaS platform, defining the operating model and serving as the connective tissue across Product, Sales, Marketing, and Customer Success. • Defined category narrative and competitive positioning for a multi-product portfolio, translating complex product capabilities into clear differentiation across multiple buyer personas and use cases. • Built repeatable launch playbooks and operating cadence used across roughly a dozen launches spanning new products, features, modules, bundled offers, acquisitions, and integrations, including one launch that drove $1M+ in pipeline within six months. • Built and owned the sales enablement infrastructure including pitch decks, battlecards, demos, one-pagers, objection-handling guides, and use-case collateral that materially improved win rates and reduced average time to close by 30%. • Partnered closely with Revenue leadership on pipeline, conversion, and expansion strategy, using customer and competitive insight to refine messaging, sharpen sales effectiveness, and influence packaging discussions. • Led a Customer Advisory Board and ongoing voice-of-customer research program that translated qualitative customer insights into positioning refinement, roadmap influence, and packaging input. • Conceived and led ComplyConnect, Comply's first-ever user conference, directing a cross-functional team from concept through completion to drive product adoption, community building, and customer advocacy.

• Marketing Director · Comply (ComplySci)11-01-2020 – 01-01-2022

  • Developed the core messaging framework aligning product value, buyer pain points, and GTM strategy for a growing B2B SaaS portfolio, providing sales and marketing with a shared foundation for storytelling across buyer segments. • Partnered with executive leadership through three acquisitions in three months to rapidly integrate brand and product communications, delivering message consistency and clarity across the portfolio under significant organizational pressure. • Built a centralized content engine and editorial infrastructure that standardized quality and drove consistency across product launches, pipeline campaigns, and customer-facing channels. • Launched and managed webinar programs that drove pipeline, product adoption, and customer advocacy; maintained 98%+ CSAT across marketing operations.

• Events & Communications Lead · Donnelley Financial Solutions (DFIN)11-01-2018 – 07-01-2020

  • Supported go-to-market execution for DFIN's B2B SaaS products, contributing to $1.2M in revenue with 80% attributed to new business through integrated campaigns across multiple buyer segments. • Built and managed a 90+ event and webinar annual program, establishing standardized performance measurement and ROI reporting that informed future channel investment decisions. • Developed corporate communications strategy that doubled year-over-year social engagement.

• Marketing Analyst, Data Analytics & Events · Donnelley Financial Solutions (DFIN)10-01-2016 – 11-01-2018

  • Produced competitive research, win/loss analysis, and market share insights for B2B SaaS products across multiple segments, synthesizing findings into executive-level presentations that directly informed commercial planning and product strategy. • Supported the CMO through a full company rebrand, contributing to positioning, messaging, and go-to-market materials across the product portfolio.

• Marketing & Business Development Analyst · RR Donnelley03-01-2007 – 10-01-2016

  • Built scalable marketing processes, reporting infrastructure, and analytics to support revenue-generating programs; produced board- and investor-level presentations for divisional leadership and increased sponsorship revenue year over year.

Education

• University of Michigan, Ann Arbor, MIBachelor of Arts, Film and Video Studies

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