Mallika Chakravarti

About

I partner with companies at critical inflection points such as new product launches, stalled growth, or investor-driven milestones. My go-to-market strategies focus product, sales, and leadership around customer needs and carry that through to execution and refinement. I get up to speed fast, build trust, and quickly zero in on the moves that will make the biggest impact. Curious, collaborative, and committed to progress.

Experience

• Principal Consultant, GTM Strategy · B2B SaaS Seed Startup02-01-2025

  Leading branding, go-to-market, and product marketing strategy for creative, mission-driven projects, including an early-stage healthcare platform. Work includes customer segmentation, provider-focused messaging, clinical buyer personas, launch planning, grant application, and sales enablement content. Collaborating with small but mighty teams to run voice-of-customer research, develop positioning, and deliver campaigns that support user acquisition and provider engagement. Scope covers brand strategy, narrative development, content planning, and coordination across all departments.

• Senior Director, GTM · CLEAResult02-01-2022 – 11-01-2024

  Led go-to-market strategy for a portfolio of SaaS products and services spanning platform, application development, and customer engagement tools. Success came from tight cross-functional collaboration and an ongoing feedback loop with business development, practice teams, and the customer. The result: a 175% increase in market engagement, a 125% lift in MQLs, and faster, more confident execution across teams. Led events, customer satisfaction program, proposal and contract development processes.

• Product Marketing Consultant · Semrush12-01-2021 – 08-01-2023

  Developed go-to-market and content strategy for AI-powered application development and SEO tools, with a focus on clarity, adoption, and retention. Built personas, mapped customer journeys, and created onboarding flows and messaging that supported international growth. Partnered with regional sales teams to deliver targeted enablement—including demo flows, playbooks, and objection handling guides—that reflected both market needs and buyer behavior. The result: a 35% improvement in retention and stronger alignment between product, marketing, and sales.

• Director, Solution and Content Marketing · UnitedLex02-01-2020 – 01-01-2021

  Led positioning, messaging, and launch strategy for compliance and AI SaaS platforms targeting legal and corporate risk buyers. Developed strategic segmentation frameworks and sales collateral to drive lifecycle marketing and support customer adoption. Collaborated closely with product, sales, and subject matter experts to refine how we showed up in the market. Within two quarters, this work helped double the qualified pipeline and improved sales team confidence in value-based messaging.

• Director of Service and Vertical Marketing · SoftServe09-01-2018 – 01-01-2020

  Directed go-to-market strategy for digital health and AI/ML solutions across enterprise and clinical buyers. Developed differentiated messaging, campaign strategy, and competitive content to support vertical positioning. Built analyst materials, battlecards, and enablement tools used across sales and customer success teams. The work resulted in a 150% increase in pipeline and deeper engagement across strategic accounts.

Education

• Georgia State UniversityMaster of Business Administration - MBA, Marketing
• University of MarylandBachelor of Science, Dietetics/Dietitian

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