Jaspreet Kaur

About

I am a customer-centric product marketing leader with 17+ years’ experience in shaping GTM strategies and accelerating commercial growth across B2B SaaS and data analytics. My career has spanned US, UK, EMEA, and APAC; building and scaling global product marketing and marketing functions for organizations ranging from fast-growth scale-ups to the world’s largest enterprises. I have led positioning initiatives, crafted narratives that stick, launched products that matter, and armed sales teams with the clarity and confidence they need to win. My work draws on deep experience across product and services marketing in both software and consulting environments, always rooted in customer insight, competitive intelligence, and crisp storytelling. I am a First Class MBA in Marketing with an Engineering foundation, along with certifications in Pragmatic Marketing, Product Management (Stanford). In short; I bring an engineer’s discipline, a marketer’s mindset, and a clear belief that growth comes from doing the right things consistently. If you’re building something ambitious and need someone who can turn complexity into momentum, let’s connect. Expertise: GTM Strategy | Positioning & Messaging | Sales Enablement | Market Insight & Competitive Analysis | ICP Development | Cross-Functional Leadership | Product Launches | Team Building & Coaching

Experience

• Global Product Marketing Lead · Thoughtworks Inc03-01-2023 – 10-01-2025

  ●Led and scaled a global product marketing team of 3, setting strategy, defining team charter, and regional GTM alignment to drive commercial growth. Set and tracked clear KPIs for product marketing success, including adoption, engagement, win rates, and campaign ROI ●Developed differentiated positioning and messaging for financial services offerings through cross-functional workshops with product, engineering and marketing leaders, resulting in a 25%+ uplift in lead conversion ●Spearheaded GTM strategy and launched core modernization offerings across banking, payments, insurance, and wealth management; designing and running a simple, tiered launch framework aligning product, sales, and marketing teams to deliver unified industry plays that accelerated adoption within target segments ●Championed the voice of the customer, by leading deep competitive and customer insight programs including 30+ win/loss interviews to shape GTM strategy, influence product roadmap, sharpen value propositions, and launch industry campaigns for measurable impact ●Built standardized, scalable sales enablement toolkits, including sales narratives, battle cards, objection-handling guides, and messaging playbooks in collaboration with regional sales leaders to enhance field readiness, improve message consistency, and drive 20%+ pipeline growth

• Director of Product Marketing · Chainalysis03-01-2022 – 01-01-2023

  ●Led the global GTM launch of a new investigations solution, ensuring cross-functional (product, sales, customer success, marketing, pre-sales) and stakeholder alignment throughout the launch process ●Developed and implemented a distinctive positioning and messaging for Investigations solution and data platform, driving a significant boost in engagement among the ideal customer profile (ICP) ●Owned competitive intelligence and win/loss programs, turning customer and competitor insight into roadmap and GTM strategies that boosted win rates by 30%. ●Created value-driven enablement content for sales, marketing, and customer success (blogs, presentations, brochures, case studies, videos), accelerating pipeline growth for our campaigns

• Associate Director - Product Marketing · Wolters Kluwer Financial Services09-01-2020 – 03-01-2022

  ●Owned and led the product marketing strategy for Finance, Risk, and Regulatory solutions to maximize revenue share for our global target market. Build a clear messaging hierarchy for all product lines, ensuring global consistency and local market resonance ●Built frameworks and processes for scalable GTM execution across multiple markets and products ●Partnered with marketing, product management and sales leadership on audience targeting, market & competitive analysis, supporting creation of assets through the funnel, leading to 27% increase in MQLs

• Director Product Marketing · Exasol10-01-2018 – 03-01-2020

  ●Led the end-to-end GTM strategy and launch of data science analytics offering from market analysis to launch to post-launch adoption that led to an increase in revenue by 25% ●Owned and evolved Exasol’s product messaging, positioning, and value propositions across all channels ●Created competitive battle cards, customer segmentations, and buyer personas to feed into product strategy and marketing campaigns while effectively collaborating with product, partner, marketing, and sales leadership teams

Education

• Stanford UniversityThe Art and Science of Product Management
• Northwestern UniversityContent Strategy for Professionals - 1
• University of MumbaiMaster of Business Administration (M.B.A.), Marketing
• University of MumbaiBachelor of Engineering (B.E.), Instrumentation

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