Amanda Wang

About

B2B Marketer with a focus on business growth through thoughtful and dynamic marketing. Hands-on approach in launching results-driven strategies that build brand awareness, demand, sales pipeline, and customer growth. Experience in SaaS, professional services, and media across multiple industries, specializing in organizations ready for growth. Expertise in GTM strategy, account-based marketing, and digital innovation.

Experience

• Global Head of Marketing · Solvd2023 – 2024

  • Led a global marketing team of 8, encompassing all marketing functions to establish Solvd as an industry leader in end-to-end engineering and IT consulting; developed GTM strategy as company expanded from core QA testing services to AI-first enterprise application development, quality engineering, cloud, data, and digital experience • Designed and implemented an internal/external communications strategy for acquisition of EastBanc Technologies, establishing scalable processes for future acquisitions • Built lead-generating channels from scratch, crafting an integrated marketing/sales funnel that reflects Sovld’s portfolio offerings • Refined new corporate messaging and key marketing materials, including one-pagers, pitch decks, email nurturing, kickoff of website revamp, and elevator pitches • Developed ongoing campaigns around company’s new AI-powered service model • Collaborated closely with Sales and Account teams to align marketing efforts with sales objectives to win new logos as well as expand presence within existing customers • Established first comprehensive metrics and reporting dashboards in Salesforce, enhancing visibility into leads, channel efficiency, pipeline, opportunities, and marketing-influenced revenue • Successfully onboarded company to Hubspot marketing automation platform, enabling creation of emails, newsletters, landing pages, and a compliant marketable database from the ground up • Launched first hosted events in collaboration with AWS, strengthening brand new partnership

• VP Marketing · Insider Intelligence (eMarketer)2021 – 2023

  • Spearheaded all brand initiatives for Insider Intelligence, elevating recognition as the company rapidly grew through its merger with eMarketer and continues building success providing clients with research, data and insights • Managed Content Marketing team, overseeing all aspects of website content, email marketing, sales enablement, product marketing, nurture cadences, social media posts, SEO, and PPC, addressing multiple channels and marketing/sales funnel; this includes revamping company's messaging across the board, from mission statement to sales pitches tailored for key verticals • Oversaw Public Relations team, establishing Insider Intelligence as a prominent industry authority through media engagement and cultivating strong relationships with key media contacts; Achieved an extraordinary 530% increase in media mentions, including frequent requests for quotes/comments and TV appearances in top-tier outlets • Launched new product in April 2023, ensuring seamless coordination with entire marketing department to deliver all assets (landing pages, sales collateral, press releases, email promotions, social media strategy, and event participation) within strict timelines • Developed and launched highly impactful Customer Advocacy Program, harnessing the power of loyal customers as advocates, which resulted in heightened client engagement, new case studies, public quotes, and regular client participation in events

• VP Marketing · Contino (acquired by Cognizant)2018 – 2021

  • Led Global Marketing team of tech startup specializing in DevOps and Cloud consulting for enterprise companies, driving high growth and success while fostering collaboration and alignment with business goals • Joined as company received Series B funding and provided crucial support during business acquisition by Cognizant • Developed cohesive business strategies with leadership to ensure a healthy sales pipeline, exceptional delivery, and a strong workplace culture • Established efficient performance measurement processes for data-driven decision-making, including campaign performance, lead generation, opportunity influence, and overall marketing-influenced revenue • Pioneered innovative Account-Based Marketing (ABM), lead generation, and pipeline-building initiatives, adapting strategies to evolving world circumstances and business priorities • Implemented effective nurture campaigns for Sales and Talent teams to maintain engagement with prospects and candidates • Managed partner marketing activities, including sponsorships and collaborations with leading cloud service providers (AWS, Google, Microsoft) and industry peers • Oversaw marketing operations, including Marketo and Salesforce management, PPC and digital campaign development, and metric/KPI reporting • Led hiring, training, development, and growth initiatives for the team • Migrated and onboarded company from HubSpot to Marketo, enabling metric-driven decision-making, scalable lead management, and global team training • Streamlined and administered Salesforce integration with Marketo, driving user adoption and establishing best practices for reporting and campaign measurement • Piloted US-based Account-Based Marketing campaigns, collaborating with Sales and executing content strategies for target accounts • Revamped global digital ad strategy, optimizing targeting, engagement, and lead generation while reducing costs

• Integrated Marketing Manager · Confirmit (now Forsta)2015 – 2018

  • Oversaw multitude of marketing activities for B2B SaaS company specializing in customer experience and employee engagement for enterprise organizations • Acted as primary liaison for analyst relations with prominent firms (Forrester, Gartner, Bersin by Deloitte, Ovum, etc.), promoting the company as a leading customer experience SaaS provider in VoC, VoE, and Market Research industries • Facilitated speaking engagements, briefings, inquiries, strategy sessions, and research interviews to maintain industry expert recognition and engage potential customers • Launched first Account-Based Marketing campaigns, targeting key prospects and driving customer growth, resulting in increased engagement, opportunities, and expanded Sales and Marketing collaboration for the following year • Orchestrated numerous roadshows for prospects and existing customers, generating awareness, sales opportunities, and establishing industry thought leadership. • Utilized Marketo for program creation, email marketing campaigns, lead scoring, and seamless data synchronization with Salesforce • Managed PPC strategy, optimizing existing campaigns and continuously developing new ones to align with corporate initiatives • Cultivated relationships and maintained sponsorships with industry associations

• Marketing Specialist · ReSource Pro2013 – 2015

  • Led the marketing team, managing strategy, planning, and measurement of all marketing campaigns and channel performance of BPO in the Insurance industry • Oversaw diverse B2B marketing campaigns, covering lead generation, client nurturing, and event-specific marketing through email, events, product campaigns, tradeshows, and social media • Established departmental benchmarks and KPIs, developing a comprehensive dashboard to measure marketing activities aligned with sales objectives • Managed department systems and reporting through Pardot and Salesforce • Led the company's most successful client event to date, a budget-friendly two-day "boot camp" with 120 attendees, and shared post-event debriefing report for ROI analysis and continuous improvement • Developed, marketed, and executed all client events, overseeing content, agenda creation, attendee engagement, participant coordination, collateral direction, and results reporting

• Account Manager · Dedicated Media2011 – 2012
• Marketing Coordinator · Ripe Digital2008 – 2009

Education

• New York UniversityBA, Economics, Business
• Harvard Business School Online

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