Rashida Boyd

About

I'm a strategic marketing leader with 15 years of experience building growth engines to scale B2B SaaS, media, and data businesses. My expertise spans the entire revenue engine: Demand Generation (e.g., Paid, Content, Events, ABM programs), Marketing Operations, PR/Comms, Partner Marketing, Product Marketing, and Go-to-Market (GTM) Strategy. \n\nThroughout my career, I've consistently pursued roles with a mandate for growth. This broad exposure has sharpened my ability to pinpoint the best strategies, collaborate effortlessly with Sales, Product, and Executive Leadership, and build the data infrastructure and reporting necessary to truly optimize and scale success. My goal is simple: to make Marketing a predictable profit center that drives business outcomes. \n\nSome quick highlights:\n\n- Revenue Accountability: Consistently exceeded pipeline goals, delivering an exceptional $10.86 in revenue for every budget dollar spent within the Demand Generation funnel. \n\n- Operational Excellence: I led the design and implementation of global Marketing Operations and tech stacks from the ground up, successfully improving C-suite visibility into performance metrics. \n\n- Brand & Communications: Increased PR coverage by 175% year-over-year, securing top-tier press placements in outlets like CNBC and Forbes. \n\n- Content Strategy: Pioneered cornerstone content programs that broke lead generation records at multiple companies, driving thousands of MQLs.

Experience

• VP of Marketing · Captify07-01-2024 – 09-01-2025

  - Built a comprehensive Demand Generation engine (Paid, Content, Events, ABM) that consistently exceeded goals. \n- Established the foundational Marketing Operations stack from the ground up, implementing best practices for lead scoring and nurturing to improve data integrity for executive reporting. \n- Drove a 175% increase in PR coverage year-over-year, securing top-tier press placements including major outlets like CNBC and Forbes. \n- Launched core content initiatives that were proven to break company lead records, generating a new primary source of MQLs.\n- Oversaw cross-functional collaboration with Sales and Product leadership to optimize the customer journey and ensure seamless handoffs, leading to improvements in close rates and customer retention. \n- Led and mentored the marketing team (player coach leader), improving skillsets and contributions leading to multiple promotions.

• Marketing Director, North America (Head of Marketing Equivalent) · Captify07-01-2022 – 08-01-2024
• Head Of Marketing · Acquco10-01-2021 – 07-01-2022

  - Directed all aspects of marketing, including brand, demand generation, content, SEO, and strategic initiatives, leading the company's GTM strategy. \n- Doubled late-stage funnel pass rates, finished 108% above the opportunity goal, and 80% above the SQL goal, demonstrating rapid, measurable revenue impact. \n- Pioneered the company's brand identity, positioning, and persona frameworks. Also developed widely adopted corporate explainer videos and a sales pitch deck. \n- Drove a 58% increase in organic traffic, a 168% increase in organic keywords (176% compared to competitors), and a 25% increase in top 50 keywords in nine months.\n- Increased PR activity and placements by 3x, securing over 621 Million impressions, the company’s first-ever cable broadcast segment, and 3 major awards (including Forbes 30 Under 30).\n- Optimized the website, increasing sessions by 52%, page views by 85%, and session duration by 81%, while implementing ABM and demand generation processes that nearly doubled conversion rates with the ad agency.

• Senior Director, Marketing · boostr11-01-2020 – 10-01-2021

  - Built the entire marketing function as the first dedicated hire, building, scaling, and executing the Demand Generation and Product Marketing GTM strategies for North America and Europe. \n- Transformed brand visibility by driving a 20x increase in PR activity and placements, generating over 300 Million impressions, and successfully doubling social engagement.\n- Directed the content strategy, including designing, writing, and amplifying the company's most impactful content piece to date, and secured three major industry award wins (previously only one award had been won).\n- Oversaw the website relaunch, achieving rapid performance gains that increased users by 60%, page views by 19%, and sessions by 30% in the first nine months.

• Marketing Director · Innovid09-01-2019 – 11-01-2020
• Director, Partner Marketing · Bluecore01-01-2019 – 09-01-2019
• Director of Marketing · Unified04-01-2017 – 12-01-2018
• Marketing Manager · Unified08-01-2014 – 04-01-2017
• Marketing Director · Nielsen Entertainment05-01-2012 – 05-01-2014

  • Lead marketing in North America for music, home entertainment, books, gaming verticals.\n• Drove marketing strategy and execution across branding, press, sales positioning, presentations, product launches, social media, content marketing, event activation, advertising, strategic planning, partnerships, lead generation and more.\n• Created and established the current procedures, materials and marketing communications strategy

• Sales Development Executive, Nielsen Music · Nielsen Entertainment01-01-2011 – 05-01-2012

  • Repositioned products designed for the music industry to non-endemic sales categories such as CPGs, marketing agencies, mobile and apparel brands.\n• Established a critical foundation on which the current sales team continues to build upon.

Education

• NYU Stern School of BusinessBS, Business Management & Marketing

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