Billy Anne Crews

About

With a background rooted in entrepreneurship, customer service and music, I’ve always been drawn to how people connect with brands, experiences, and each other. That passion led me into email marketing and lifecycle management, where I developed a strong foundation in crafting personalized, targeted campaigns that build relationships and drive engagement. More recently, after completing the Merit America Data Analytics Program and earning the Google Data Analytics Professional Certificate, I’ve transitioned into the world of data. I've gained hands-on experience with tools like SQL, Tableau, R, and spreadsheets. I developed skills in data cleaning, analysis, and visualization to better understand audiences and measure what works. I’m excited to bring together my customer-first mindset, marketing experience, and analytics training to create data-informed strategies that improve performance and enhance the customer journey. Whether it’s optimizing email campaigns, segmenting audiences, or uncovering insights that drive decision making, I’m passionate about using data to deliver smarter, more impactful marketing. As someone who thinks outside the box, I thrive in a place where I can be innovative, share perspectives, learn from others, and deliver results. I bridge the gap between creative strategy and analytical thinking. If you're looking for someone who understands the full lifecycle from first touch to loyal customer and how to elevate it with data, talk to me!

Experience

• Marketing and Advertising Manager for Music Artist · Billy Anne Crews12-01-2021

  - Designed and ran paid social media campaigns across Facebook, optimizing content for maximum reach and conversion - Developed and executed email marketing strategies, growing an engaged subscriber list to promote releases and events, and increasing fan engagement by over 20% - Analyzed marketing data to assess campaign performance, optimize targeting strategies to reduce costs, and improve lead generation -Built and managed customer journeys using email automation tools, increasing open rates and conversions for campaigns - Used data insights to refine lead generation strategies, improving audience targeting and boosting sales of offers - Researched, sourced, and priced artist merchandise to maximize sales

• Amazon Fulfillment Associate- Sort and ICQA · Amazon12-01-2013 – 12-01-2020

  -Operated scanners and equipment to process up to 500 units per hour, ensuring timely and accurate order fulfillment -Performed inventory tracking and stock audits to maintain inventory accuracy and support supply chain operations -Investigated and resolved inventory discrepancies, reducing delays and improving fulfillment accuracy -Supported warehouse efficiency by adapting to cross-functional roles, assisting in various departments -Maintained organized workspaces, followed safety protocols to minimize risks, and supported a safe working environment

• Digital Affiliate Marketer · My Lead System Pro2014 – 2018

  -Promoted a lead generation platform to entrepreneurs and small business owners through organic social media strategies and targeted email marketing campaigns -Consistently ranked on weekly and monthly leaderboards for top lead generators and number of buyers, earning rank advancements that were rare for most members -Created and managed custom capture pages, built a high-converting email list, and nurtured leads with daily email marketing campaigns to convert them into paying customers -Leveraged video content, live streams, and free offers to build trust and generate high-quality leads across social media platforms like Facebook and Instagram -Developed hands-on expertise in social media marketing, email marketing, personal branding, and digital funnel creation

Education

• Bennington CollegeMusic Composition and Photography, Voice, German
• Girls Preparatory School
• Merit America- CourseraGoogle Data Analytics Professional Certificate
• CourseraGoogle Digital Marketing & E-commerce Professional Certificate

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