Daniel Makeenkov

About

Data-driven Marketing Analyst with expertise in audience segmentation, sales funnel optimization, and digital marketing strategies. Proven track record in launching successful marketing campaigns and increasing revenue through data-driven insights. Skilled in market research, consumer insights, and strategic growth initiatives.

Experience

• Social & Educational Content Producer · Self Employed06-01-2021

  Conducted in-depth competitor analysis, audience segmentation, and behavioral research. Designed and refined sales funnels, managed targeted and retargeted Meta Ads. Built scalable product ecosystems and led cross-functional teams.

• Product Marketing Manager (B2B) · CSBI Group2024-06-01 – 2024-08-01

  Developed marketing strategies for automation solutions targeting enterprise clients. Managed projects in Asana & Notion, leveraged ChatGPT for content generation.

• Marketing Analytics & Social Media Manager · CSBI Group2020-01-01 – 2020-10-01

  Developed and executed Meta ad campaigns, implemented UT tracking, and created content plans. Managed social media campaigns.

• Senior Sales Manager · MTS Group2015-02-01 – 2015-09-01

  Managed sales strategies and client relationships to enhance revenue growth.

Education

• Pace University - Lubin School of BusinessMaster of Business Administration - MBA, Marketing
• Higher School of EconomicsBachelor's degree, Business Management

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