Amelia Arce

About

I’m passionate about understanding the granular reasons consumers make decisions, not just socio-economically but at a personal/philosophical level. Working in multicultural markets at the micro and macro levels has allowed me to create consumer journeys that are scalable, reactivate, and provide creative economic models that express the complexity of the audience. I have spent the last several years developing artist's digital footprints and building scalable digital worlds that allow artists and brands to connect to their fans. Outside of the office, you will find me writing poetry, supporting the local art scene, and helping my community.

Experience

• Associate Director, Digital Marketing and Strategy · Roc Nation2022 – 2024

  As an Associate Director of Digital Marketing and Strategy, l contributed to the development and execution of digital marketing strategies, overseeing digital campaigns, and enhancing brand presence online.

• Digital Marketing Manager, Strategic Partnerships · Sony Music Entertainment04-01-2019 – 06-01-2022

  Creative leadership overseeing regional social media, streaming, and digital content campaigns for brands in Latin America. Developed and drove creative digital marketing initiatives across all projects and managed agency relationships. Built economic models and cross-functioning teams across the region. Developed and managed content production for content series and CRM support.

• Digital Marketing Manager · Miami City Ballet07-01-2017 – 04-01-2019

  Developed, managed, and analyzed content for all digital assets including email, social, web, and search. Created and implemented content strategies for email, social media, digital advertising, and the website. Responsible for the creation, development, and reporting of content for social media channels both Company and School. Responsible for company website including development and user experience. Led reports on metrics and made campaign optimization. Worked with agencies on planning, management, and reporting on digital advertising campaigns. Researched and recommended best practices for digital marketing opportunities.

• Strategic Planner · Ariadna Communications Group06-01-2015 – 06-01-2017

  Crafted customer personas from segmentation data and analysis. Analyzed data collected from different surveys, case studies, social listening, and research websites. Designed, facilitated, and moderated client workshops for UX research. Proactively drew out actionable insights and stories from research and media to drive client business forward. Developed and delivered strategic approach for travel, consumer goods, and healthcare clients. Supported the generation of new business and revenue opportunities. Oversaw the strategy of all client campaigns and projects, providing the creative team direction to ensure the marketing and creative work is on-strategy and on-brand. Reviewed creative concepts and provided additional input or recommendations on client and project strategy. Consulted/interviewed subject matter experts to capture information and translate it into captivating and concrete storytelling. Collaborated and developed content strategy, UX, and contributed creative ideas for campaigns.

• Social Media Manager · TEL309-01-2014 – 06-01-2015

  Created and implemented content strategy and social media planning for Tel3, Tel3Advantage, Llamadas a Cuba, and TEL3 Blog. Used content and engagement strategies to generate more traffic and connect with consumers. Assessed current social media marketing strategies to determine rate of investment. Identified and tapped into new channels to optimize ROI and fuel revenue growth. Monitored online reputation and ensured the success of client programs. Engaged blogging community to leverage influencers for given target demographic. Analyzed and reported new learning from social media campaigns. Part of the Customer Service Team, to improve client satisfaction with brand. Effectively drove brand awareness, engagement, and traffic to social media pages, growing over 40K followers since starting.

Education

• Florida International UniversityBachelor of Science (BS), Multi/Interdisciplinary Studies

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