Amr Refaey
Copywriter | SaaS, Fintech, and E-commerce Content & Copywriting
1 yrs experience · Cairo, Cairo Governorate · <10 hrs/week
About
Freelance copywriter with a curious, growth-focused approach, fluent in SaaS, fintech, and e-commerce. I craft clear, practical content that drives awareness, engagement, and conversions. Over the past few years, I’ve helped SaaS and fintech brands scale with SEO-friendly, conversion-oriented copy—landing pages, blogs, emails, and multi-channel campaigns. Always learning, always testing, always aiming to simplify complexity through language.
Skills
Experience
- Freelance Content Specialist · Salla E-Commerce Platform10-01-2024 – 02-01-2025
Supported Salla's content team in creating educational blogs. Shifted content from product-centric to merchant-centric, boosting engagement. Created content addressing real pain points, reducing inbound support requests.
- Freelance SEO Copywriter · Izam, inc.09-01-2024 –
Worked with Izam’s portfolio of SaaS platforms, focusing on scaling their SEO content to help SMBs simplify finance operations. Helped Enerpize dominate the MENA ERP market by creating educational content and built SEO guides that attracted 1K+ readers per article.
- Freelance Copywriter · Connect Money06-01-2024 – 09-01-2024
Refined Connect Money's brand voice and communicated complex fintech ideas in accessible language. Built content pillars and created messaging strategies for market expansion. Wrote LinkedIn content simplifying financial products for SMB prospects.
- Freelance Copywriter · VAM CONSULTING LLC08-01-2024 – 01-01-2025
Worked with VAM's marketing and creative teams to deliver high-performing campaigns. Produced multi-channel content and helped increase conversions with tailored landing pages and lead magnets. Adapted brand voice across industries while standardizing QA.
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