Jaclyn Pelopida

About

After years of helping brands across healthcare, beauty, manufacturing, retail, consumer products, lifestyle, nonprofit, and beyond figure out how to stop sounding like everyone else on the internet, I decided to build something of my own. I founded JMP Marketing to work directly with businesses and founders who need more than a content calendar and a good-luck wish. I bring strategy, storytelling, and hands-on execution to every engagement, whether that's building a marketing strategy from the ground up, launching a product, finding your brand voice, or finally making your content feel like you. I'm a multi-hyphenate marketer by nature (occupational hazard of being genuinely curious about all of it), which means I can meet you wherever you are and help you get where you're going. Website: jmpmarketingco.com

Experience

• Freelance Social Media Strategist · Amanda Mazza Realtor03-01-2025 – 10-01-2025

  As part of Amanda Mazza’s rebrand, I led her brand positioning and social media strategy to ensure her digital presence matched the authority she brings offline. I began with brand development and messaging refinement, followed by a full social audit and SWOT analysis to uncover gaps and opportunities. From there, I built a strategy aligned to her business goals, supported by competitor research, platform-specific content creation, structured content planning, and ongoing performance reporting. The impact was immediate: in the first month alone, Instagram visibility increased by 81%, engagement rose over 300%, and followers grew by 48%—driven by intentional strategy, not guesswork.

• Freelance Writer · Social by Si05-01-2025 – 10-01-2025

  I led the strategic rollout of long-form content as a core pillar of Social by Si’s brand. Sierra, the owner, wasn’t just looking for blogs, she needed intentional, SEO-driven content that positioned her wedding content creation and social media management company as an authority. I developed and delivered four research-backed, keyword-optimized blog posts per month, aligning every piece with her brand voice and larger marketing goals. From in-depth topic research and interview sourcing to SEO strategy, social relevance, royalty-free image sourcing, and structured revisions, I built a scalable content system designed to drive visibility, engagement, and long-term growth.

• Marketing Events Manager · Taco Comfort Solutions01-01-2024

  Develops annual trade show and event marketing plan and budget based on strategic direction of the company and direct input from corporate marketing, business units, and channel managers. Provides guidance to the Event Planner to perform the activities required to successfully execute the approved regional sales meeting, customer training and trade show plans. Coordinates the advertising and promotional activities for trade shows. Evaluates the effectiveness of each tradeshow to measure ROI, planning and execution and to plan improvements for future tradeshow presence. Develops and executes brand and marketing strategies including online and offline media, collateral, public relations, website, and social media; manages internal and external email communications schedule and content. Manages email marketing platform for internal and external communications. Works with marketing specialists, designers, product management and sales to develop all marketing and sales materials and to coordinate the flow of content with the applicable external vendors. Manages the production and distribution of all marketing and sales materials through print and digital distribution. Collaborates with sales on lead capture, distribution, tracking and analysis. Manages relationships with all external vendors with regard to production and distribution of marketing materials, merchandising, and trade show assets, including negotiation of favorable terms, vendor selection and troubleshooting of issues.

• Senior Marketing Manager · Enchant07-01-2023 – 12-01-2023

  Developed and executed marketing strategies and campaigns that supported lead generation, ticket sales, and brand awareness. Lead the development of content calendars and manage content creation schedules. Created content strategy for web, email, social, partner communications, advertising, crisis communications, special events, and special guest appearances. Crafted vision and executed strategies to grow audience across multiple digital platforms. Worked with external partners in the creation of strategic marketing campaigns. Managed the day-to-day operations of the field marketing team members, including project management, budgeting, and reporting. Analyzed campaign data to identify areas for improvement and recommendations for future campaigns. Supported all PR and partnership initiatives. Supported the management of the marketing budget.

• Marketing Communications Manager · Goods iQ11-01-2021 – 12-01-2022

  Wrote all digital and print content for 10 CPG brands including emails, websites and landing pages, social media posts, catalogs, retail packaging, brochures, postcards, product copy, video scripts, SEO, and blogs to help boost incremental revenue to $40M. Wrote website content and online product listings for 1700+ items across multiple B2B & B2C retailers including Amazon, Target, Walmart, CVS, Home Dept, Lowe’s, and Office Depot. Assisted in launching a new brand and built it to $1.6M in the first two years through unique brand identity and content strategy. Assisted in three brand acquisitions that totaled over $11M. Managed the social media strategy for all brands and grew social media following over 488% and engagement over 327% through targeted content, community engagement, and successful campaigns. Developed influencer program from conception, and contracted 100+ influencers within the first year. Initiated and secured partnerships with 10+ non-profit charities. Managed all public relations objectives including press releases, press kits, influencer kits and media outreach for product launches and brand updates. Supervised a team of two marketing associates. Planned and executed 20+ national and international events for all brands.

• Content Marketing Manager · Goods iQ11-01-2018 – 11-01-2021

  Assisted marketing team in developing integrated digital and content marketing campaigns for eight CPG brands. Created all marketing and promotional content such as blogs, emails, ads, website copy, product copy, catalogs, press releases and more. Managed multiple Goods iQ brands’ social media accounts by planning, scheduling, curating, and creating engaging content. Grew brand’s social media following over 388% and engagement over 378% through targeted content, community engagement, successful campaigns. Developed influencer program and Brand Ambassador program from its conception. Recruited participants through social media, created campaign briefs, and monitored and measured content. Leveraged key relationships with large-scale influencers that lead to exponential growth and high demand for product inventory. Supervised marketing intern that assisted with strategy and content creation. Responsible for the planning and execution of all national and international events.

• Corporate Communications Coordinator II · Delta Dental of Rhode Island04-01-2015 – 11-01-2018

  Wrote communication materials that supported cross-functional work for Marketing & Sales, Professional Relations, HR, Finance, IT, Recruitment and Corporate Communications. Wrote RFPs for Sales Department that secured 35+ new clients. Initiated and wrote newsletters for 600,000 members and 140,000 clients and brokers nationwide. Performed project management oversight for 250+ communications projects of internal and external stakeholders. Developed social media strategies, monitored corporate channels, created engaging content, and collaborated with graphic designer to deliver consistent branded content. Planned and executed all company-wide events and large-scale charity events. Developed public awareness campaigns to achieve corporate image/PR objectives that included media outreach and press releases.

• Freelance Managing Editor & Entertainment Writer · Trade Secrets Magazine10-01-2013 – 01-01-2017

  • Wrote engaging and appealing digital articles on topics of fashion, beauty, and the entertainment industry. Interviewed local talent within the lifestyle industry. • Recruited and oversaw a team of 10 writers. Trained writers on style and tone of magazine. Edited and revised all digital articles. • Managed relationships with freelance writers, photographers, and videographers to ensure effective communication consistent with publishing style and tone.

Education

• Iona UniversityBachelor of Arts, Mass Communication; Journalism

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