Amy Fitzgerald

About

Lover of data and experienced leader with a demonstrated history of driving results in the CPG and Retail industry, as well as scrappy start-up experience. I can help drive business prioritization, customer communication and relationships, as well as brand presence.

Experience

• Strategy Advisor · Syng02-01-2024

  As a Strategy Advisor at Syng, I provide strategic guidance and insights to drive the company's growth and success.

• Co-Founder & CEO · Silverwork Studios05-01-2022

  Founder of create your own jewelry workshop and studio.

• Senior Vice President Strategy · Numerator09-01-2019 – 05-01-2022

  Drove partnership and acquisition strategy for consumer data leader.

• Group Vice President Retail Measurement · Catalina09-01-2016 – 09-01-2019

  Led retail and media measurement solutions group for CPG data provider Catalina.

• VP of Marketing for Start-Up · Yevo02-01-2015 – 07-01-2016
• VP Marketing · EverAfter.com09-01-2011 – 01-01-2015
• VP of Marketing · LeapFrog11-01-2009 – 09-01-2011
• Director of Marketing Naked Juice, Director of Strategy Gatorade, Director of Shopper Marketing · PepsiCo05-01-2001 – 11-01-2009
• Director of Marketing - Ashford.com · Ashford.com01-01-1999 – 01-01-2001

Education

• Rice UniversityMBA, Marketing

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