Ana Caballero

About

I am a marketing communication specialist continuously learning new skills for growth and improvement, combining an analytical perspective with a deep curiosity for human behavior.

Experience

• Head of Global Content & Programs · Alter Global VC08-01-2021 – 04-01-2024

  ● Owned and scaled Alter’s bi-yearly talent program by 2x the number of participants per cohort. The program matches exceptional talent to our 30+ portfolio SMEs across 12 emerging markets globally (from Mexico City, MX to Jakarta, Indonesia). Full ownership of operations, community, and strategy of this bi-yearly program that improved portfolio SME operational gains by 500+ hours per Fellow. ● Ensured efficient navigation and communication with all stakeholders of the Alter Fellowship program: 100+ Alter Fellows, 30+ portfolio SME hiring teams, and internal cross-departments as necessary. ● Authored and implemented content for owned media (LinkedIn, Instagram, Website and Newsletter); tracked and measured analytics to create targeted messaging for a widely diverse audience boosting following, while increasing engagement rate. ● Ensured high-quality, multifaceted, and consistent content streams, including podcast scripts and long-form publications through managing a team of external freelancers and collaborating cross-functionally with the firm’s internal and external stakeholders. ● Designed and implemented SEO-focused content strategies through comprehensive keyword research and competitive analysis, boosting organic website traffic from 25% to 40% and securing higher Google rankings for the firm. ● Proactively stayed up-to-date on competitive and consumer trends, identifying opportunities for our portfolio companies and the firm.

• Marketing Fellow · Alter Global2021-09-01 – 2022-01-01

  ● Develop & execute content strategy across owned media

• Content Marketing Consultant · La Costeña Nicaragua2019-10-01 – 2021-09-01

  ● Developed a content strategy for B2B and B2C marketing, driving 200% growth in organic social media engagement and a 90% increase in assisted sales conversions via Instagram. ● Identified opportunities to celebrate stories, adventures, and user-generated content (UGC) that highlighted the airline and its “off-the-beaten-path” destinations in customer travels. ● Interpreted key digital performance metrics, presenting actionable insights to C-level leadership to drive future optimizations.

• MBA Candidate · IE Business School2018-09-01 – 2019-07-01

  - Venture Lab Accelerator Finalist (top 10/80 teams) - Marketing Club

• Digital Marketing Specialist · La Prensa Nicaragua2017-02-01 – 2018-07-01

  ● Led campaign that grew international customer subscriptions in the U.S. from 9 to 150+ in one quarter. ● Spearheaded integration of B2C e-commerce focuses, creating 10 KPIs to measure performance. ● Authored and implemented web content, resulting in international ad client growth to 100+ monthly users in Nicaragua and Costa Rica.

• Content Editor · White Shark Media2016-01-01 – 2017-02-01

  ● Directed and edited 200+ SEO-optimized, industry-specific articles and scripts, boosting blog traffic from 100 to 19,000 unique monthly visitors. ● Served as an on-camera presenter for marketing campaigns and social media content, delivering engaging and authentic messaging to enhance brand visibility and audience connection. ● Mentored a team of 5 writers, improving cross-functional collaboration and output quality.

• Bilingual Account Executive · Target Ogilvy2014-09-01 – 2015-12-01

  Key Accounts: Walmart/Supermercados La Union (Retail) Caterpillar Inc. (Construction & mining) Grupo Gente (Banking services) TGI Friday’s, Sushiito, Italianissimo (QSR/food service) La Costeña (Airline) CONANCA (Pro bono)

• Bilingual Event Marketing Intern · ALSAC / St. Jude Children's Research Hospital2013-06-01 – 2013-08-01
• Reservations/Customer Service Intern · La Costena Airlines2012-11-01 – 2013-01-01

Education

• IE Business SchoolMBA, International Marketing & Entrepreneurship
• Universitat Autònoma de Barcelona
• Spring Hill CollegeBachelor's Degree, double major, Marketing & Psychology

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