Ana Gabriela Pascual Hawayek

About

👋 Hi, I'm Ana Gabriela Pascual Hawayek (Ana/AG/Anagí)! I am a results-driven Digital Marketing Strategist, Digital Campaign Manager and Content Creator. Proficient in Digital Advertising, Facebook Marketing, Customer Service Management, Copywriting, Facebook Ads, Google Ads, Canva, Brand Strategy and fluent in both Spanish and English, I am well-equipped to create impactful digital marketing strategies that drive engagement and deliver measurable results. 🌴 When I'm not immersed in the world of marketing, you'll likely find me exploring new destinations, soaking up the sun at the beach, or enjoying quality time with friends. I've recently discovered a passion for beach tennis, which keeps me active and energized.

Experience

• Campaign Manager · Clever Gap2020

  Increase lead generation, social media engagement, and expand brand awareness by spearheading creative content creation, online ad campaigns, and multi-channel marketing campaigns for clients in Puerto Rico and the United States. Manage communication between agency and client by providing community management, strategic planning, analytics, and website optimization projects. Continuously identify and capitalize on opportunities for improvement and work persistently to outperform all goals and expectations. ▪ Manage 12 client accounts ▪ Act as the liaison between agency and client across multiple industries for all paid media efforts ▪ Administer annual budget for all accounts and make strategic decisions for advertising, digital media, and ad management ▪ Garnered 2.9M+ impressions after championing a communications plan ▪ Crafted templates for content creation calendars, online ad copy, and created new reports to track KPIs

• Digital Marketing and Social Media Manager · Self-Employed2018

  Lead innovative, data-driven campaigns from concept through delivery to meet individual client goals. Strategize and implement initiatives to enhance brand engagement, lead generation, and achieve volume growth. Analyze campaign performance, report insights to clients, and use information to recommend improved action plans. Built and maintain strong client relationships. Grow social media impressions, engagement, and brand awareness by creating and implementing a monthly social media content calendar, market research, and email marketing. Generate qualified leads through Facebook, LinkedIn, and Google ad campaigns. HIGHLIGHTS: ▪Social Media Marketing & Management ▪Project Manager ▪SEO & Keyword Research ▪Lead Generation ▪Content Marketing Strategy ▪Online Ad Management ▪Digital Marketing

• Associate Store Manager · J.Crew11-01-2018 – 05-01-2021

  Lead a 25-member team supporting all store activities generating $3.5 million in annual sales. Accountable for inventory control, logistics, assets protection and overall organization and day to day operating procedures. The hiring manager in charge of interviewing, training, coaching, and development of team members at all store roles. Organize, plan, and lead 2 influencer events per month that generated $41,156 in annual sales - 1.6% of annual store sales - an increase of 166% from the previous year.

• Digital Marketing Specialist · Latin2Latin Marketing + Communications, LLC.04-01-2018 – 09-01-2018

  Collaborated with a cross-functional team to deliver exclusive, engaging content strategies in English, and Spanish for clients across the U.S. and Puerto Rico. Produced detailed reports to measure KPIs and communicated insights to both senior leaders and clients, making recommendations as needed to guarantee content aligned fit with the overarching strategy. ▪Managed 6 accounts with responsibilities that included client relations, developing & executing integrated marketing plans, digital marketing both organic & paid, event management, event marketing, reputation management & media relations. ▪Responsible for monthly reporting in all campaigns, social media activity & leading weekly calls with client. Liaison between the client and the agency, through the understanding of clients needs, and their audiences needs, to effectively communicate their vision and deliver stellar results. ▪Leveraged bilingual abilities to communicate with 6+ clients and design strategies to target the Hispanic market in the U.S. ▪Mentored 2 interns, and coached them on best practices for customer relations, marketing, and content creation. ▪Maintained up-to-date schedules and actively tracked projects to confirm timely, high-quality deliverables.

• Executive Team Lead - Guest Experience · Target08-01-2015 – 09-01-2016

  Led a 60-member team supporting all front-end activities for a store generating $42 million in annual sales. Increased Target RedCard credit card weekly applications by cross-training team, increasing morale, & achieving metrics. Developed, trained, and promoted 4 Team Leads into new roles. In charge of interviewing, hiring, training, coaching, development of guest experience team members

Education

• Universitat Pompeu FabraMaster of Science (MSc), Business, Management, Marketing, and Related Support Services
• Bryant UniversityBachelor of Science in Business Administration, Management and Psychology
• Academia del Perpetuo SocorroHigh School/Secondary Diplomas and Certificates

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