Ana Levidze

About

Ana is a Barcelona-based freelance copywriter and brand strategist who doesn’t get influenced by 95% of the copy out there. So she makes damn sure hers lands in the other 5%. For the past five years, She has been writing for everything from magazine features to SaaS startups, creating words that make people stop, think, and maybe even fall a little bit in love.

Experience

• Community Content Manager · Bevy / CMX06-01-2022 – 10-01-2024

  ● Executed a data-driven content strategy SEO, keyword research, competitor analysis, blog optimization) that increased organic search traffic by 40%, positioned the company as a thought leader with high-quality content, and transitioned SEO and email practices in-house, saving $30K annually. ● Drove marketing campaigns for the annual CMX Summit, attracting hundreds of attendees and achieving a 60% conversion rate, resulting in a significant influx of MQLs for the sales team and ultimately contributing to $600K+ in closed deals generated from the event. ● Centralized all marketing efforts in HubSpot, managing lead capture forms, automated workflows, targeted email campaigns (including the 10K-subscriber CMX Weekly Newsletter), and social media integration to nurture leads and drive audience engagement through A/B testing and targeted content. ● Spearheaded the annual Community Industry Report, a leading industry benchmark, developing a marketing plan (including influencer outreach, community, and social media) that resulted in a record-breaking response rate, with a significant portion attributed to the successful influencer program I built. ● Supported product launches with GTM strategies and user-focused content (product descriptions, landing pages) to drive product awareness, reduce customer support inquiries, and improve UX. ● Contributed to CMX Connect, a global community program built around our product, attracting over 3K attendees through 49 chapters, and supported marketing initiatives by collaborating with the team to develop gamification strategies and other engaging tactics. ● Managed collaborations with external agencies (e.g., paid ads, email marketing), providing vision to ensure brand consistency across campaigns. ● Monitored and analyzed marketing performance metrics to identify areas for improvement and optimize campaigns.

• Digital Marketing Manager · City Magazine Georgia12-01-2021 – 05-01-2022

  ● Conceptualized and produced day-to-day content for the company’s social media channels, including posts, videos, text, and stories, across 108K+ followers on Instagram and Facebook. ● Tracked analytics, KPIs, and audience engagement metrics for all social media platforms to establish strategic direction, performing keyword analysis and competitor profiling to determine best practices and opportunities for growth. ● Delivered social media strategy and content calendar that increased reach by 256.4% on Instagram and 87.9% on Facebook in the six months. ● Collaborated with the web design team to redesign the company’s current WordPress website via Figma, working cross-functionally with organization teams to test and implement new designs.

• Project Manager · Mango Publishing10-01-2020 – 12-01-2021

  ● Executed a technical SEO audit using keyword research tools such as Ahrefs to identify keyword opportunities, content gaps, and emerging trends for content optimization. ● Developed, prioritized, and scheduled a set of content ideas and outlines based on brand appropriateness and potential traffic criteria. ● Assembled and supervised a team of 3 for 5+ affiliate websites and over 20 freelance contractors. ● Trained and collaborated across the company departments to ensure projects met target KPIs. ● Launched multi-language projects in multiple niches, supervising the team to deliver projects according to set milestones and within the budget.

Education

• University of DerbyBA (Hons) in Business Management
• EU Business SchoolBachelor of Arts, Business & Design Management

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