Ana Lardizabal

About

With a dynamic career in marketing and operations, this professional has consistently driven growth and innovation across various industries. As the Creator Growth Ops Lead at Beek.io, they spearheaded campaigns with creators throughout Latin America, enhancing user acquisition and engagement through data-driven strategies. Previously, as Marketing Communications Manager at Gozova, they launched a successful Social Media Influencer Program, achieving a remarkable 400% ROI and leading a PR campaign that garnered over 81 million impressions. Their strategic vision contributed to a 213% revenue increase and the company's first $100K quarter. Earlier, as President of Roxo, they managed a team of 28, overseeing multiple projects and fostering key partnerships. Their leadership in social media campaigns and brand development has consistently elevated organizational presence and performance.

Experience

• Creator Growth Ops Lead · Beek.io06-01-2023 – 06-01-2024

  Launched campaigns with hundreds of creators across Latin America, growing user acquisition channels and increasing engagement. Analyzed campaign performance using data insights to optimize influencer partnerships and boost ROI. Led cross-team collaboration between the design, content and marketing teams to create effective campaigns in line with brand messaging.

• Marketing Communications Manager · Gozova01-01-2021 – 12-01-2022

  Led marketing efforts at a tech startup revolutionizing the moving industry. Launched a Social Media Influencer Program across 7 markets, managing 60 influencers on TikTok and Instagram. Achieved 400% ROI in 3 months with a $30K budget. Executed a PR campaign during Texas' winter storm, helping 500 families and generating 81M+ impressions with just $1,200. Built a partnerships program that drove 20% of sales consistently. Led website redesign, ensuring alignment with brand and business goals. Built the marketing department and go-to-market strategy, driving a 213% revenue increase in one quarter. Led marketing expansion into 7 new markets, achieving the company’s first $100K quarter and $40K month. Developed the investor pitch deck for a $1M funding round. Improved conversion rates by 26% by collaborating on app updates focused on customer experience. Launched an internal communication initiative, achieving 95% employee satisfaction.

• President · Roxo01-01-2020 – 06-01-2020

  Directed 28 members and 6 clients, overseeing the end-to-end project management of more than 10 projects. Developed an overarching strategy for the agency and ensured day-to-day projects drive toward it. Effectively allocated and strategically managed the agency's $150k budget. Created and fostered key partner relationships within the College of Communication, TCU, the Fort Worth Community, and DFW businesses. Served as the liaison between two clients and the account team. Led and delegated tasks to a team of 7 members. Oversaw a social media campaign for Way Out West clinic, giving them a presence on Instagram, Twitter, and Facebook and raising awareness of their services in Fort Worth. Oversaw the creation of a new logo and brochure design for the Society of Commercial REALTORS.

Education

• Texas Christian UniversityBachelor’s Degree, Strategic Communications

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