Lyndsey Carter

About

I'm a creative marketing professional with a strong background in brand strategy, development, and storytelling. I specialize in copywriting, SEO, blog writing, and content creation that captures attention and drives engagement. With experience managing brand collaborations and social media, I help businesses bring their brand voice to life across platforms. Whether you're building from scratch or refining your message, I'm here to help you make an impact.

Experience

• UGC Content Creator · AuPairWorld02-01-2025

  AuPairWorld is an online matching platform that connects aspiring au pairs with host families worldwide. They currently have 4 million users and facilitate around 80,000 au pair stays per year across 22 countries. Responsibilites: • Produced 8 TikToks and 1 YouTube video showcasing au pair life, aligning with AuPairWorld’s brand voice and marketing goals. • Handled end-to-end content creation, including scripting, filming, editing, and publishing, targeting Gen Z audiences. • Partnered with the brand’s marketing team to optimize content strategy and drive engagement.

• Au Pair · AuPairWorld08-01-2024 – 07-01-2025

  Taking a gap year to be an au pair in France helped me gain valuable skills in adaptability, cross-cultural communication, and independence, while also improving my French and gaining firsthand experience living and working abroad. Responsibilities: • Fostered positive relationships with host family, honing intercultural communication skills and adapting to new cultural norms and practices. • Demonstrated flexibility in managing unexpected challenges and adjusting to new situations, improving resilience and creative problem-solving skills. • Earned A2-level French certification, demonstrating a commitment to language proficiency and global market understanding. • Immersed myself in many new cultures, traveling to and navigating 8+ new countries as a solo female traveler

• Associate Consultant · Clear M&C Saatchi05-01-2024 – 07-01-2024

  • Led brand strategy initiatives for high-profile clients, including McDonald's, providing insights to expand their understanding and positioning of the McCrispy brand. • Conducted qualitative customer research across U.S. and Canadian markets, gathering and analyzing direct feedback to enhance brand perception and experience. • Developed and authored quantitative surveys and contributed to a thought leadership piece on the future of fun and entertainment, influencing strategic direction for key clients.

• Staff Writer | The Miami Student Magazine · The Miami Student2022-01-01 – 2024-05-01

  • Researched and pitched compelling story ideas on a variety of topics, ranging from student profiles on internet fame to personal narratives about self-confidence, mental health, and dating in college. • Collaborated with editors and graphic designers to produce stories that aligned with the magazine’s brand and mission for connecting with students across campus.

• Vice President of Diversity, Equity, and Inclusion · Miami University Women in Business2022-11-01 – 2023-12-01

  • Facilitated meetings and conversations amongst 150+ members to enable them to feel educated and empowered to educate others on relevant DE&I topics. • Collaborated with diverse organizations to create meaningful DE&I programming and conversations on campus.

• Digital Media Chairperson · Miami University Women in Business2021-12-01 – 2022-12-01

  • Curated content to post on the official Women in Business Instagram page and kept the website up to date with current events. • Increased engagement on Instagram by 82.2% and increased account reach by 56.4% in the first 90 days.

• Strategy Intern · Clear M&C Saatchi04-01-2023 – 07-01-2023

  • Conducted qualitative and quantitative research to develop an improved customer experience strategy for a Fortune 500 automotive company. • Developed a deeper understanding of marketing strategy, brand strategy, and brand innovation and development.

• Digital Marketing Intern · RoomMate S.A. (Now RentYourNest)08-01-2022 – 12-01-2022

  • Worked in a fast-paced startup, supporting business growth and executing digital marketing strategies that increased brand engagement across Western Europe. • Executed social media and content strategy, managing Instagram, TikTok, and LinkedIn while publishing weekly blog content on European startup culture and property technology.

Education

• Miami UniversityBachelor's degree, Marketing, Digital Innovation Minor, Journalism Minor
• Chaminade Julienne High SchoolHigh School Diploma

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