KeAnna Whisenhunt

About

I am a dynamic marketing and communications professional with a specialized focus on influencer marketing, brand strategy and public relations. My expertise spans influencer marketing, traditional PR, and digital engagement. My portfolio includes multi-channel campaigns and PR activations for tech, consumer, and home & design brands. My background has also deepened my valuable experience in stakeholder communication and operational excellence at the leadership level. I hold a Master of Arts in Advertising & Public Relations from the University of Alabama and a Bachelor of Arts in Communication with a minor in Public Relations from Texas A&M University - Corpus Christi. A recipient of the LAGRANT Foundation Scholarship and the PR Council Agency Ready Certificate, I have been recognized for my creativity, attention to detail, and collaborative spirit in the evolving media landscape. Additionally, I studied Marketing Communications Management during my graduate program.

Experience

• Manager, Campus & Influencer Marketing · Her Campus Media08-01-2025 –

  • Leads the strategy and execution of post-sale influencer campaigns across digital, experiential, and product sampling programs, partnering with Gen Z and collegiate creators and first-to-market brand collaborations. • Manages influencer sourcing and vetting, overseeing and approving talent selections, and leading outreach and relationship management as the primary point of contact for creators. • Develops and approved influencer campaign briefs, including messaging, timelines, deliverables, and brand guidelines to ensure alignment with client objectives. • Partners with cross-functional teams and clients to provide strategic influencer marketing counsel aligned with brand, audience, and campaign goals.

• Talent Manager · Grail Talent07-01-2025 – 02-01-2026

  • Negotiated and secured brand partnerships across lifestyle, beauty, fashion, and emerging categories, driving consistent revenue growth for talent. • Guided talent on content strategy, audience development, and platform best practices to increase visibility and engagement. • Collaborated cross-functionally with marketing, PR, and brand teams to elevate talent presence and secure high-impact opportunities. • Maintained organized tracking of contracts, deliverables, timelines, and invoicing to ensure operational efficiency.

• Influencer Marketing Manager · CYLNDR Studios09-01-2024 – 06-01-2025

  • Spearheaded large-scale influencer marketing campaigns for Samsung Electronics, enhancing brand visibility and engagement. • Conducted thorough identification, vetting, and contract negotiations for influencers, ensuring alignment with brand values. • Fostered strong relationships with influencers, providing ongoing support throughout year-long partnerships. • Collaborated with cross-functional teams to execute strategic campaign launches and ad hoc activations, driving measurable results.

• Influencer Marketing Associate · McKinney07-01-2023 – 08-01-2024

  • Managed the execution of Samsung’s College Ambassador Program across 40 US college campuses, enhancing brand visibility. • Identified and contracted over 250 Gen Z creators to authentically promote Samsung on and off campus. • Coordinated campaign performance reports, providing insights for strategic brand initiatives and program integrations. • Collaborated with Client Account teams to optimize campaign workflows and manage high-level client communications.

• Account Coordinator · Carmichael Lynch Relate10-01-2021 – 10-01-2022

  • Managed PR and influencer campaigns for H&R Block, Sherwin Williams, MasterBrand, & Hostess. • Identified and supported the activation of micro and macro influencers for tentpole brand campaigns. • Drafted and managed internal communications deliverables to support client account workflows, campaigns reports, and brand activations. • Proactively identified, pitched, and secured media outreach coverage for brands across fintech, trade, consumer and lifestyle publications.

• Executive Coordinator · Deloitte06-01-2019 – 10-01-2021

  • Acted as a trusted business advisor to eleven Partners, Principals, and Managing Directors (PPMDs) across the firm. • Coordinated travel, event, and meeting details for PPMDs to collaborate with external clients on a global scale. • Proactively managed PPMD’s calendars, time and expense reports, and efficient coordination of client deliverables. • Collaborated with a diverse team to engage and accommodate the immediate needs of Deloitte PPMDs.

• Information Security Contractor · Hilltop Securities Inc.08-01-2018 – 05-01-2019

  • Developed and managed wealth management accounts for clients, ensuring compliance with security protocols. • Processed entitlement requests efficiently using Salesforce and specialized security software. • Collaborated with client relationship managers to enhance client servicing and account management. • Completed rigorous training to uphold ethical security practices in line with federal regulations.

• Account Coordinator · Endicott PR06-01-2018 – 08-01-2018

  • Developed engaging media alerts, social media content, and newsletters to enhance client event visibility. • Conducted over 100 corporate and residential business calls in Dallas and Houston, updating contact databases. • Maintained internal communication databases and editorial spreadsheets, streamlining office operations. • Supported event logistics and provided on-site assistance for Account Executives and clients, ensuring seamless execution.

• Learning Community Mentor · Texas A&M University-Corpus Christi08-01-2017 – 05-01-2018

  • Developed and presented educational materials and workshops on successful learning strategies for first-year college students. Mentored students one-on-one with tactics in navigating the academic and social demands of college. • Collaborated with fellow mentors to cultivate a customized and adaptable mentorship program that meets the needs of the peer mentors and their mentees to advance the objectives of the program's infrastructure.

• Contributing Writer · Island Waves Newspaper09-01-2017 – 12-01-2017

  Produced weekly news stories on deadline and conducted interviews with university faculty, staff, and students. Co coordinated and produced a multi-media project with photos, audio, and text.

Education

• The University of AlabamaMaster of Arts - MA, Public Relations, Advertising, and Applied Communication
• Texas A&M University-Corpus ChristiBachelor's degree, Communication and Media Studies

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