Ashley Y.

About

Experienced marketing professional specializing in social media, influencer marketing, project management, and content creation for diverse brands and high-profile clients. Skilled in engaging audiences and managing complex campaigns across multiple platforms.

Experience

• Social Media / Influencer Marketing Strategist & Project Manager · Consultant and Freelancer2018-10-01 –

  I offer a unique blend of strategic consulting and hands-on execution, providing clients with both expert guidance and seamless implementation. I work closely with clients to understand their business objectives, target audience, and competitive landscape, developing customized social media and influencer strategies aligned with their overall marketing goals. Content creation: Photography, videography, infographics and graphic design. I also manage photoshoots and collaborate with models to bring your vision to life. Influencer outreach and management: I build strategic partnerships with relevant influencers, negotiate contracts within budget, and ensure their content aligns perfectly with the brand identity. Experienced working with minimal budgets all the way up to 6 and 7 figure budgets. Community management: Expertly manage your social media profiles, fostering positive interactions. I'm adept at building relationships, answering questions, addressing concerns, and keeping your online space free from spam. Project Manager: Manage all project tasks, timelines, and deliverables. The primary point of contact and coordinator for all marketing projects, ensuring seamless communication and execution. Collaborate with cross-functional teams, manage relationships and prepare detailed reports and presentations on project status, outcomes, and insights. Copywriting: Social media posts, ads, newsletters, and blogs. I've successfully managed social media, influencer marketing and consulted for a wide range of clients and agencies, including CPG, celebrities, entrepreneurs, global brands, startups, tech, AI, supplements, wellness, pharmaceutical, real estate, natural products, skincare, non-profits, apparel, sports, home appliances, beer, wine, CBD, cannabis, non-alcoholic beverages and more!

• Marketing & Project Manager · Wholistic Media Agency2021-04-01 –

  Marketing & Project Manager with a proven ability to lead and execute successful social media marketing projects for a diverse clientele. Possess a strong track record of managing complex projects, and teams within a fast-paced agency environment. Experienced in overseeing a wide range of digital initiatives, including social media, content creation, SEO, paid advertising, podcasting, video editing, campaigns and graphic design. Proven ability to deliver exceptional results under tight deadlines.

• Social Media Marketing & Project Management · DEEPAK CHOPRA LLC2021-04-01 – 2025-02-01

  Spearheaded the growth of Deepak Chopra's TikTok from 4,000 to over 84,000 followers. Exhibited exceptional project management skills, overseeing the successful execution of various social media initiatives. Managed the social media channels, including curating engaging content for Instagram, YouTube shorts, Facebook and TikTok. Community management across all of Deepak's social media profiles. Helped manage high-profile podcast interviews with renowned figures and celebrities, as needed. Also did some social media work for his other companies: The Chopra Foundation, Chopra Global and Never Alone Love.

• Social Media & Influencer Marketing Director · Flux2021-06-01 – 2023-09-01

  Drove the growth of social media followers by 900% through strategic content creation, influencer marketing & events. Executed successful influencer marketing campaigns that drove a 20% increase in website traffic. Managed social media and influencer marketing budgets effectively, optimizing resource allocation for maximum impact. Led and mentored a team, providing guidance, feedback, & development opportunities to enhance their skills and contributions.

• Marketing Manager · CPG brand2018-10-01 – 2021-01-01

  Managed all social media channels, creating engaging visual content (graphics, photography, videography) and implemented strategies that drove the products to sell out 3 times & have followers increase 200%. Event management for brand ambassadors executing in store demos. Represented the brand at industry events, engaging with attendees and promoting brand initiatives. Led the marketing team, achieving multiple successful product launches.

• Marketing & Project Manager · Tech Compliance2020-01-01 – 2021-01-01

  Project management: of 200+ global tech projects, sent and answered client emails in a timely manner, scheduled client meetings and Quickbooks AP/AR and bills. Marketing Manager: Created a weekly newsletter to 12,000+, created three weekly social media posts and videos, three weekly blog posts, monthly PowerPoint presentation, monthly YouTube live presentation and managed the company Discord.

• Marketing & Project Manager · Real estate investor2015-01-01 – 2018-01-01

  Project management of executive calendar, meetings, events, photography, videography, and travel (domestic & international). Hired and trained new staff members, managed and responded to emails and calls. Results driven by planning, organizing, communicating, delegating and following up. Did PR with any press, interacted with location scouts, and any crew, directors, producers and actors that came to the properties for filming. Constantly around A-list celebrities, movies/TV filming and know how to keep information confidential.

Education

• Saddleback CollegeJournalism and Creative Writing, Creative Writing

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